A guide to the strange new world of identity resolution
What are the strengths and weaknesses of different data providers?
Constantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications. He has also been a professional stand-up comedian, given talks at anime and gaming conventions on everything from My Neighbor Totoro to the history of dice and boardgames, and is author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife, Jennifer, and either too many or too few dogs.
Is there any incentive to crack down on programmatic ad fraud?
"Everyone wants it to continue because they're making money." Why people don't want the ad fraud problem solved.
The journey from journalism to SEO marketing expert
"Most of the martech misses the last touch or the first touch in terms of gathering the correct data."
Good morning: Everything a company does is part of its marketing
Customers notice when an organization’s values don’t align with its brand values.
NBCUniversal launches self-serve programmatic ad portal for Peacock TV
Will give small- and medium-sized businesses easier access to ad inventory and measurement tools.
How AI lets marketers create human-centric CX at scale
65% of customers say a positive brand experience is more influential than great advertising.
Digital marketing’s contribution to company performance rated as down significantly
The 11% drop can be attributed to higher expectations and more advanced attribution analyses.
Good morning: Trust your gut, but verify it with facts
It takes standards and data to turn a hunch into an insight.
Edgemesh announces new feature to fight ad and click fraud
Ad spend losses from fraud will cost US companies $23 billion this year.
Google Play rolling out app data collection labels
Users can find out what data is collected, if it is shared and the developer's security policies.
Irrelevant marketing has consumers turning off brands
The top offender is content selling them a product they just purchased.
Good morning: An organization without sergeants is an organization without a clue
They are the institutional memory, the people who know how things are done and where things are.
Media Rating Council now examining Nielsen’s radio rating numbers
MRC pulled accreditation of company's TV ratings last year.
Blurring of line between work and home creates a new consumer persona
Marketers are uncertain about the best way to connect with "workday consumers."
Good morning: Are you delivering the CX your customers want?
Not all personalized experiences actually deliver value to customers.
Consumers aren’t so worried about data misuse by advertisers
But they do want to know just how their data will be used, a new survey finds.
Good morning: What’s weird today may be genius tomorrow
What's radical or revolutionary may look wrong at first glance.
Meta asks court to intervene in $7 billion lawsuit over Facebook audience numbers
Says group is too diverse to be granted class-action status.
Social media advertising projected to more than double by 2028
Popularity of social media is a certain thing in uncertain times.
With Apple privacy protections hurting revenue, some companies are finding ways around it
ATT expected to cost Facebook $12.8 billion in coming year.
App opt-in rates climb despite Apple’s permission requirements
Rate hits 25%, up 9% since the release of AppTrackingTransparency feature.
Zoom and Intrado launch new features to improve event experience and management
Goal is to bring the best parts of virtual events to in-person and vice versa.
Brightcom partners with Intent IQ
Brightcom's SSP and DSP IDs aim to aggregate using Intent IQ's graph.
Good morning: The sweet smell of … failure?
If you aren't making mistakes, you aren't learning anything.
How to plan for problems with proactive customer service
45% of responses require additional resources and can harm customer trust in the business.
Worldwide spend on marketing to hit $4.7 trillion by 2025
US and Chinese companies accounted for 53% of all spending in 2021.
Good morning: Inflationary pressures hitting consumer data
The crumbling of the third-party cookies may mean the end of inexpensive consumer info.
Streaming chaos: Increasing number of services makes it harder for viewers to find the content they want
Unique program titles went from 646,000 in 2019 to 817,000 today.
Good morning: The more diverse your team, the more successful it is
How do you find the people who aren't at your table?
IAS announces reporting enhancements to provide a unified view of global campaigns
New feature allows custom filters based on users' unique campaign naming convention.
Diversity and inclusion in marketing
By the numbers: Diversity and inclusion are good business
Improves stock and revenue performance, hiring and retention, and customer acquisition and loyalty.
Good morning: Have you tried your own customer experience?
The one time you don't want your name on customers' lips.
Digital CX: Businesses need them, yet struggle to create great experiences
Survey finds only 38% of marketers they have clearly defined goals and strategies for digital customer experience.
Is Nielsen’s prime time over? Purchase renews questions about products and long-term value
Buyers must deal with accuracy problems in Nielsen's primary product: TV ratings.
Good morning: Interesting times require agile marketers
Hold on to your strategic goals and change your tactics to achieve them.
When it comes to marketing technology, ends come before means
Speakers at The MarTech Conference's day two keynote say it's past time to put the horse in front of the cart.
Good morning: Finding you customers beneath all that data
Mobile devices are big, but desktop traffic earns more money.
Traffic from mobile devices dropped 9% last year
Desktop users have longer sessions and spend more.
Pinterest offers more funding to creators from marginalized communities
Fund will provide grants, ad credits, equipment and connection with corporate sponsors.