We all know that analytics are good for understanding how a visitor behaved on your website — what pages they looked at, what buttons they clicked or what keywords they used to find you. You can also use analytics to track campaigns like email blasts and paid advertising. That’s pretty basic stuff. What many beginning […]
Recent work has led me down the path to finding out when traffic is hitting a website, and tying that traffic to the customer service my small business clients are providing. As I’ve been slicing and dicing date and time data, I’ve found some valuable pieces of information that are applicable across quite a few […]
While there are thousands of different pieces of data available in Google Analytics, unfortunately there aren’t thousands of hours in each month for us to slice and dice this data into something useful. Our time limits mean actionable data need to be right at our fingertips — not always easy with a program that grows […]
Not Provided is all anyone is talking about these days — with good reason. Holding data hostage and forcing users to buy ads to see it is pretty dirty pool, in my opinion. Most of my clients cannot lay out the money just to grab data, so we’ve had to come up with some creative […]
Paid Advertising Platforms are growing exponentially on what seems like a weekly basis. What once was Keywords + Ad + Bid = Money has now become a full-time job. Bid adjustments, rules, remarketing, extensions, day-parting, local or geographic targeting, modified broad match, and more — the vocabulary alone is a struggle for small business owners […]
I received an email from an online retailer today that was a hot mess. It had no text, only one gigantic image, and the image had no alt text or anything to indicate what the email was about before I consented to loading the image. Fail — major fail. With the sophisticated software and programs […]
If you’re a small business that relies on foot traffic, referrals, and/or calls from a specific geographic area, Google Analytics has likely been a bit of a mystery to you (unless you’re a power user). Your website might be getting traffic, but how much of that traffic is really local to your area? There are […]