Security firm shows how a second-hand Amazon Echo can become a spy
Smart speakers, locks, cameras and doorbells are also vulnerable, vpnMentor found.
Contributor
Barry Levine's latest articles
MarTech Today: Enterprise AI with the CIO and CMO, Pinterest opens API for influencer campaigns & Shopify enables AR
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Enterprise AI with the CIO and CMO: Better together benefits Sep 19, 2018 by Jim Yu Here’s a look at how AI is transforming entire enterprises, particularly through the lens of marketing […]
MarTech Today: Shopify’s AR experiences, working with an AI vendor & 118 billion reasons to control customer data
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Shopify now lets stores create AR experiences for iOS 12 Sep 18, 2018 by Robin Kurzer The announcement comes on the heels of Apple’s release of iOS 12, which includes new […]
Contextual ads are back (again)
A new report from contextual ad firm GumGum surveyed ad execs and found that content-based advertising has not succumbed to audience targeting.
Sizmek re-enters TV ad space with an Advanced TV Initiative
The ad platform is now providing planning, deployment and reporting to connected, addressable and linear TV as it expands beyond web and in-app ads.
MarTech Today: iHeartMedia buys Stuff Media, Sizmek re-enters TV ads & CTV continues to grow
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: iHeartMedia to acquire Stuff Media as podcasting continues its rise Sep 17, 2018 by Robin Kurzer Publishers continue to invest in podcasts despite marketers’ concern about the lack of 3rd-party measurement standards. […]
MarTech Today: What Adobe/Marketo could mean, buying ecommerce à la carte & using Bing Webmaster Tools
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: With Adobe possibly eyeing Marketo, what would that mega-merger mean? Sep 14, 2018 by Amy Gesenhues According to a Reuters report, unnamed sources say Adobe is in negotiations to buy Marketo Inc. […]
Commercetools’ Kelly Goetsch: Think ‘spokes,’ not ‘hubs’
The chief product officer for this cloud commerce platform previews his MarTech Conference talk about buying commerce services à la carte.
MarTech Today: Branch buys TUNE’s attribution platform, Radius launches B2B CDP & iOS 12 gives marketers more options
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Branch buys TUNE’s attribution platform Sep 13, 2018 by Barry Levine The acquisition boosts Branch’s nascent attribution solution, adds to its deep linking and complements its access to Facebook data — […]
Radius launches customer data platform for B2B
The company is evolving beyond its origins in predictive lead scoring, as those data intelligence categories begin to merge.
Branch buys TUNE’s attribution platform
The acquisition boosts Branch’s nascent attribution solution, adds to its deep linking and complements its access to Facebook data -- which TUNE no longer had.
MarTech Today: iOS 12, third-party validation of brands & a post-GDPR spike in CPMs for non-targeted inventory
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: iOS 12 release gives users more power, marketers more options Sep 12, 2018 by Robin Kurzer Marketers will find opportunities to connect with users through enhanced AR capabilities, new notifications options […]
Gartner’s Andrew Frank: Third-party validation of brands, content is coming
Previewing his MarTech Conference presentation, the analyst expects a blockchain-based system as a counter to the emerging ‘crisis of trust.’
Smaato report finds post-GDPR spike in CPMs for non-targeted mobile ads
Spending for targeted ads to users who have granted consent are also spiking, but the expectation is that rates will stabilize as the audience of consenting users grows.
MarTech Today: The martech OASIS, personal data for personalized experiences & Oath combines its ad tech assets
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Shared learning from the martech OASIS companies — Investment, innovation and integration Sep 11, 2018 by Andy Betts Here’s a look at ‘OASIS’ vendors Oracle, Adobe, Salesforce, IBM and SAP and […]
Salesforce adds process improvements to Sales Cloud, Einstein AI to Pardot
The enhancements are intended to improve sales flows and marketing insights.
HubSpot adds on-board video capability with Vidyard integration
Now, marketing, sales and service can add videos, create video messaging or add interactive layers within the HubSpot dashboard.
Lithium and Spredfast merge into a social management/customer care platform
The companies said that each boosted the other’s weak spot.
MarTech Today: Lithium and Spredfast merge, the spike in GDPR complaints to the ICO & the continuing negotiations between Google and IAB Europe
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Lithium and Spredfast merge into a social management/customer care platform Sep 4, 2018 by Barry Levine The companies said that each boosted the other’s weak spot. Complaints to the ICO have […]
SurveyMonkey files to go public
Though still unprofitable, the online survey platform has annual revenue over $200 million and a large user base.
MarTech Today: SurveyMonkey goes public, the role of the SEO in the martech stack & more
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: SurveyMonkey files to go public Aug 31, 2018 by Barry Levine Though still unprofitable, the online survey platform has annual revenue over $200 million and a large user base. The MarTech Minute: […]
The newest Forrester Wave on social listening platforms expresses disappointment in the category
The report says there are too few differentiators and not enough integrated use of the data across the entire enterprise.
MarTech Today: Forrester Wave on social listening tools, managing the stack & Google expands Assistant device network
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: The newest Forrester Wave on social listening platforms expresses disappointment in the category Aug 30, 2018 by Barry Levine The report says there are too few differentiators and not enough integrated […]
IBM’s Michael Trapani: AI may never understand a great meal, but it understands performance
Previewing his MarTech Conference presentation, Trapani sees AI not as a team leader, but as a team specialist.
MarTech Today: GDPR warnings to two French location data firms, AI’s understanding of a great meal & Facebook opens up its ad pixel
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Two French location data companies receive GDPR consent warnings Aug 29, 2018 by Greg Sterling The companies were obtaining user location data from app publishers, but consumers were not told about […]
MarTech Today: Pandora’s new audio ads, why sites should be using HSTS & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Pandora rolls out new Dynamic, Sequential and Short-Form Audio ads Aug 28, 2018 by Robin Kurzer This is the first time the audio platform has offered anything beyond standard :15 and […]
Jumpshot makes public some Amazon purchasing data, other digital consumer insights to marketers
The digital intelligence firm is revealing selected insights it gets from a panel of more than 100 million devices worldwide.
Tobii adds eye-tracking for 360-degree videos
After last year’s addition of VR eye-tracking, the Sweden-based firm now allows marketers to map gaze-trails in the major virtual environments.
Are brands approaching a crisis in authenticity?
MarTech Conference Chair Scott Brinker: It’s a ‘non-zero’ possibility.
MarTech Today: Brand authenticity, Jumpshot makes some data public & podcasting’s continued meteoric rise
Here’s our daily recap of what happened in online marketing today, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Are brands approaching a crisis in authenticity? Aug 27, 2018 by Barry Levine MarTech Conference Chair Scott Brinker: It’s a ‘non-zero’ possibility. Tobii adds eye-tracking for 360-degree videos Aug 27, […]
Jumpshot makes public some Amazon purchasing data, other digital consumer insights
The digital intelligence firm is revealing selected insights it gets from a panel of more than 100 million devices worldwide.
MarTech Today: Dstillery’s new Dscover Maps, a blended ABM approach & Enterprise Customer Data Platforms
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Dstillery’s new Dscover Maps bring data visualization and location insights to brands Aug 24, 2018 by Greg Sterling Not the first such product to market, Dstillery argues it has more and cleaner […]
AdTheorent launches Relationship Targeting
The New York City ad tech firm looks to influence in-market buyers by also directing ads at friends and family.
MarTech Today: AdTheorent’s Relationship Targeting, leveraging GDPR & Facebook’s mobile-first video ad tools
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: AdTheorent launches Relationship Targeting Aug 23, 2018 by Barry Levine The New York City ad tech firm looks to influence in-market buyers by also directing ads at friends and family. 8 […]
[24]7 launches ‘emotional intelligence’ for its virtual agent
In text-based conversations, its AIVA agent can now tell when a customer is unhappy, so it can offer some consolation and toss to a human agent.
Viant adds purchase-based targeting for CPG ads
The ad tech firm now lets advertisers direct ads based on weekly household-level CPG purchases, and on repurchase cycles.
MarTech Today: Viant’s purchase-based targeting for CPG ads, ’emotional intelligence’ for [24]7’s virtual agent & Chrome browser update
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Viant adds purchase-based targeting for CPG ads Aug 22, 2018 by Barry Levine The ad tech firm now lets advertisers direct ads based on weekly updates to household-level CPG purchases, and […]
Adobe adds enhancements to boost the venerable channel of email
With its new features, data from its latest consumer survey and previewed research, Adobe shows that email is very much alive and kicking.
MeetEdgar offers automated variations for social posts for SMBs
The social post scheduler says this is the first time the capability has been offered in a tool for small businesses.
MarTech Today: Adobe adds email enhancements, customer loyalty for transparent companies & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Adobe adds enhancements to boost the venerable channel of email Aug 21, 2018 by Barry Levine With its new features, data from its latest consumer survey and previewed research, Adobe shows […]