Sizmek re-enters TV ad space with an Advanced TV Initiative

The ad platform is now providing planning, deployment and reporting to connected, addressable and linear TV as it expands beyond web and in-app ads.

Barry Levine on September 18, 2018 at 4:20 pm

Ad platform Sizmek has announced it is re-entering the TV ad arena, with the first steps toward a unified demand-side platform (DSP) that includes connected, addressable and linear TV.

What this means for Sizmek: In 2014, the Austin, Texas-based Sizmek sold its television ad distribution business, DG MediaMind, which offered conventional TV ads. Since then, its DSP — now based on its acquisition last year of ad optimization platform RocketFuel — has focused mostly on display ads for desktop web, various web ad formats for mobile, and some in-app ads, with TV ads only offered in customized campaigns.

[Read the full article on MarTech Today.]

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.