MarTech Today: AdTheorent’s Relationship Targeting, leveraging GDPR & Facebook’s mobile-first video ad tools

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• AdTheorent launches Relationship Targeting
  Aug 23, 2018 by Barry Levine
  The New York City ad tech firm looks to influence in-market buyers by also directing ads at friends and family.
• 8 ways to leverage GDPR for your agency
  Aug 23, 2018 by Digital Marketing Depot
  The General Data Protection Regulation, or GDPR, can be a pretty daunting concept for small and medium-sized businesses, including marketing agencies. But, while GDPR may feel a little like red tape, the new laws are designed to help build trust with customers and provide a better user experience. And for marketers, that’s the end goal […]
• Facebook rolls out mobile-first video creation tools for advertisers
  Aug 23, 2018 by Robin Kurzer
  Marketers can use the tools to add motion to existing images and videos or to create video ads from company assets like logos or photographs.

From Marketing Land:

• Ask An SMXpert – Significant changes to local search
  Aug 23, 2018 by Debra Mastaler
  Looking for a way to maximize local ads or geotargeting? SMXperts Dana DiTomaso, David Mihm and Andy Taylor share valuable tips and tactics to help you succeed in local search.
  
• Get started with marketing automation–learn the terms you need to know
  Aug 23, 2018 by Digital Marketing Depot
  For businesses involved in digital marketing, marketing automation has quickly become a game-changer. Customizable and scalable platforms are available to businesses of just about any size. Whether you work for an agency or are an in-house marketing professional, it’s time to get familiar with some basic automated marketing and sales concepts.
  
• Facebook launches Ad Archive API for political ads with limited release
  Aug 23, 2018 by Amy Gesenhues
  Facebook says it is offering the API to a select group before making it available more broadly.

From Around The Web:

• 10 Best Abandoned Cart Email Examples, Constant Contact
• 7 Tech Giants Embracing Microservices, CMSWire
• Carmera raises $20 million to map cities for self-driving cars, VentureBeat
• Spaces debuts Terminator Salvation multi-sensory VR center in Southern California, VentureBeat

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.