MarTech Today: Shopify’s AR experiences, working with an AI vendor & 118 billion reasons to control customer data

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

• Shopify now lets stores create AR experiences for iOS 12
  Sep 18, 2018 by Robin Kurzer
  The announcement comes on the heels of Apple’s release of iOS 12, which includes new functionality that provides AR experiences from within a web browser.
• Working with an AI vendor: How marketers can take the leap
  Sep 18, 2018 by Robin Kurzer
  Siara Nazir, head of digital marketing for Autodesk, says marketers need to work closely with their data scientists and with their vendors to make sure everyone’s on the same page.
• 119 billion reasons why brands must control their customer data
  Sep 18, 2018 by Mike Sands
  With growing consumer awareness of data use and misuse comes a heightened responsibility for businesses to safeguard and responsibly manage their customers’ information.

From Marketing Land:

• Win more conversions with ‘The Marketing Automation Playbook’
  Sep 18, 2018 by Digital Marketing Depot
  Marketing automation gives you the power to generate more leads, drive more sales and optimize your spend. It helps you target your customers with personalized communication based on their interests — so they receive the messages they actually want, not the messages you think they want.
• Working with an AI vendor: How marketers can take the leap
  Sep 18, 2018 by Robin Kurzer
  Siara Nazir, head of digital marketing for Autodesk, says marketers need to work closely with their data scientists and with their vendors to make sure everyone’s on the same page.

Online Marketing News From Around The Web:

• Amazon opens cashierless Amazon Go store in Chicago, its first outside Seattle, VentureBeat
• Just how realistic a goal is augmented reality marketing?, Marketing Tech
• AI Foundation raises $10 million to launch products that benefit humanity, VentureBeat
• Should CIOs Consider AWS Alternatives?, CMSWire