MarTech Today: Brand authenticity, Jumpshot makes some data public & podcasting’s continued meteoric rise

Here’s our daily recap of what happened in online marketing today, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

• Are brands approaching a crisis in authenticity?
  Aug 27, 2018 by Barry Levine
  MarTech Conference Chair Scott Brinker: It’s a ‘non-zero’ possibility.
• Tobii adds eye-tracking for 360-degree videos
  Aug 27, 2018 by Barry Levine
  After last year’s addition of VR eye-tracking, the Sweden-based firm now allows marketers to map gaze-trails in the major virtual environments.
• Jumpshot makes public some Amazon purchasing data, other digital consumer insights
  Aug 27, 2018 by Barry Levine
  The digital intelligence firm is revealing selected insights it gets from a panel of more than 100 million devices worldwide.
• Podcasting continues its meteoric rise, creating more opportunities for marketers
  Aug 27, 2018 by Robin Kurzer
  Challenges remain for the fledgling industry, but there is ripe opportunity for advertisers to engage with captive and motivated audiences.
• Secure your seat at MarTech! Best rates expire Saturday
  Aug 27, 2018 by MarTech Today
  Marketing technologies and operations are maturing at lightspeed. It’s no surprise that organizations are struggling to keep up. For senior marketing leaders like you, connecting strategy, technology, and talent that drives results is expected on demand, not in some far off, hypothetical and mythical future. Attending MarTech® will inspire you with fresh approaches and equip you with the […]
• 3 reasons why your leads are bad & how to evolve the way you deliver for sales
  Aug 27, 2018 by John Steinert
  Contributor John Steinert argues that B2B marketers now have both the learning and the tools to move beyond leads to a more effective approach.

From Marketing Land:

• Email marketing turned 40 this year. Now what?
  Aug 27, 2018 by Kyle Henderick
  Even the first email marketing message, however spammy, achieved astounding results. Contributor Kyle Henderick explains how far we’ve come since then and where we’re headed.

From Around The Web:

• Here’s What’s Needed To Scale Behavioral Targeting In OTT, AdExchanger
• The Future Is Now: How Chatbots Streamline Lead Gen and Sales, Salesforce
• How to pick the core components of your MarTech stack, ClickZ
• Marketing Tools That Will Generate Value For Your Business, Forbes

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

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About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.