MarTech Today: iOS 12, third-party validation of brands & a post-GDPR spike in CPMs for non-targeted inventory

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• iOS 12 release gives users more power, marketers more options
  Sep 12, 2018 by Robin Kurzer
  Marketers will find opportunities to connect with users through enhanced AR capabilities, new notifications options and more.
• Top tech firms call for pro-business updates to federal data privacy laws
  Sep 12, 2018 by Robin Kurzer
  The companies are hoping that a federal law will override state rules like California’s recently-passed pro-consumer legislation.
• Gartner’s Andrew Frank: Third-party validation of brands, content is coming
  Sep 12, 2018 by Barry Levine
  Previewing his MarTech Conference presentation, the analyst expects a blockchain-based system as a counter to the emerging ‘crisis of trust.’
• Despite buzz, only one-third of B2B businesses are committed to an ABM strategy
  Sep 12, 2018 by Robin Kurzer
  A Dun & Bradstreet report shows that a majority of B2B companies aren’t confident in the quality of the data they need to drive an ABM program.
• Smaato report finds post-GDPR spike in CPMs for non-targeted mobile ads
  Sep 12, 2018 by Barry Levine
  Spending for targeted ads to users who have granted consent are also spiking, but the expectation is that rates will stabilize as the audience of consenting users grows.

From Marketing Land:

• Report: Arizona attorney general investigating Google location tracking
  Sep 12, 2018 by Greg Sterling
  Arizona becomes the first in what may be a round of new state investigations of data usage and privacy targeting big tech companies.
• Guide to the top marketing automation platforms
  Sep 12, 2018 by Digital Marketing Depot
  Regardless of your company’s size and marketing sophistication, marketing automation tools can provide the following benefits to the organization: Increased marketing efficiency. Enhanced ability to generate more and better qualified leads. A multichannel view of prospect behavior. Better alignment of sales and marketing goals.

From Around The Web:

• Interview on Personalization in Marketing Technology, MarTech Advisor
• Microsoft launches Azure DevOps, striking on industry’s process and buzzword obsession, CIO Dive
• Should you rebuild your company’s tech stack in blockchain? CMO Australia

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.