MarTech Today: iOS 12, third-party validation of brands & a post-GDPR spike in CPMs for non-targeted inventory
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: iOS 12 release gives users more power, marketers more options Sep 12, 2018 by Robin Kurzer Marketers will find opportunities to connect with users through enhanced AR capabilities, new notifications options […]
Barry Levine on September 13, 2018 at 9:00 am | Reading time: 2 minutes
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- iOS 12 release gives users more power, marketers more options
Sep 12, 2018 by Robin Kurzer
Marketers will find opportunities to connect with users through enhanced AR capabilities, new notifications options and more. - Top tech firms call for pro-business updates to federal data privacy laws
Sep 12, 2018 by Robin Kurzer
The companies are hoping that a federal law will override state rules like California’s recently-passed pro-consumer legislation. - Gartner’s Andrew Frank: Third-party validation of brands, content is coming
Sep 12, 2018 by Barry Levine
Previewing his MarTech Conference presentation, the analyst expects a blockchain-based system as a counter to the emerging ‘crisis of trust.’ - Despite buzz, only one-third of B2B businesses are committed to an ABM strategy
Sep 12, 2018 by Robin Kurzer
A Dun & Bradstreet report shows that a majority of B2B companies aren’t confident in the quality of the data they need to drive an ABM program. - Smaato report finds post-GDPR spike in CPMs for non-targeted mobile ads
Sep 12, 2018 by Barry Levine
Spending for targeted ads to users who have granted consent are also spiking, but the expectation is that rates will stabilize as the audience of consenting users grows.
From Marketing Land:
- Report: Arizona attorney general investigating Google location tracking
Sep 12, 2018 by Greg Sterling
Arizona becomes the first in what may be a round of new state investigations of data usage and privacy targeting big tech companies. - Guide to the top marketing automation platforms
Sep 12, 2018 by Digital Marketing Depot
Regardless of your company’s size and marketing sophistication, marketing automation tools can provide the following benefits to the organization: Increased marketing efficiency. Enhanced ability to generate more and better qualified leads. A multichannel view of prospect behavior. Better alignment of sales and marketing goals.
From Around The Web:
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