MarTech Today: Adobe adds email enhancements, customer loyalty for transparent companies & more

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Adobe adds enhancements to boost the venerable channel of email Aug 21, 2018 by Barry Levine With its new features, data from its latest consumer survey and previewed research, Adobe […]

Barry Levine on August 22, 2018 at 9:43 am

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

Adobe adds enhancements to boost the venerable channel of email
Aug 21, 2018 by Barry Levine
With its new features, data from its latest consumer survey and previewed research, Adobe shows that email is very much alive and kicking.
Report: Customers are more loyal to companies that are transparent on social media
Aug 21, 2018 by Robin Kurzer
Consumers expect more transparency from businesses than they do from politicans, friends, or even themselves.

From Around The Web:

22 states ask US appeals court to restore net neutrality, with tech company support, 9to5Google
Can Google conquer programmatic outdoor advertising? We ask the experts, Econsultancy
Introducing the new Google Fit, Google
Xerox Prints New Vision With Marketing, contentmarketinginstitute.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.