MarTech Today: Viant’s purchase-based targeting for CPG ads, ’emotional intelligence’ for [24]7’s virtual agent & Chrome browser update
Dig deeper into Digital transformation: What is digital transformation? Breaking down the digital transformation of today’s customer journeys It’s time for CMOs to talk business MarTech’s digital transformation experts to follow Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: […]
Barry Levine on August 23, 2018 at 9:00 am | Reading time: 2 minutes
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- Viant adds purchase-based targeting for CPG ads
Aug 22, 2018 by Barry Levine
The ad tech firm now lets advertisers direct ads based on weekly updates to household-level CPG purchases, and on repurchase cycles. - [24]7 launches ‘emotional intelligence’ for its virtual agent
Aug 22, 2018 by Barry Levine
In text-based conversations, its AIVA agent can now tell when a customer is unhappy, so it can offer some consolation and toss to a human agent.
From Marketing Land:
- Chrome browser to update to material design ‘across all operating systems’
Aug 22, 2018 by Greg Sterling
Reportedly, the changes will be most pronounced on iOS. - The next level of marketing maturity on stage at MarTech this October
Aug 22, 2018 by Scott Brinker
I’m going to declare that, as of August 2018, martech has crossed a threshold into maturity. And by martech, I mean the grand view of martech, the convergence of marketing, technology and management practices across industries — and the hybrid marketing leaders who are driving the strategy and operations of that convergence. - Facebook to WaPo: No, we are not rating the trustworthiness of users
Aug 22, 2018 by Amy Gesenhues
Facebook says it does have a process to protect against people indiscriminately flagging news as false, but it contends The Washington Post got the details wrong.
From Around The Web:
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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