MarTech Today: Viant’s purchase-based targeting for CPG ads, ’emotional intelligence’ for [24]7’s virtual agent & Chrome browser update
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Viant adds purchase-based targeting for CPG ads Aug 22, 2018 by Barry Levine The ad tech firm now lets advertisers direct ads based on weekly updates to household-level CPG purchases, and […]
Barry Levine on August 23, 2018 at 9:00 am | Reading time: 2 minutes
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- Viant adds purchase-based targeting for CPG ads
Aug 22, 2018 by Barry Levine
The ad tech firm now lets advertisers direct ads based on weekly updates to household-level CPG purchases, and on repurchase cycles. - [24]7 launches ‘emotional intelligence’ for its virtual agent
Aug 22, 2018 by Barry Levine
In text-based conversations, its AIVA agent can now tell when a customer is unhappy, so it can offer some consolation and toss to a human agent.
From Marketing Land:
- Chrome browser to update to material design ‘across all operating systems’
Aug 22, 2018 by Greg Sterling
Reportedly, the changes will be most pronounced on iOS. - The next level of marketing maturity on stage at MarTech this October
Aug 22, 2018 by Scott Brinker
I’m going to declare that, as of August 2018, martech has crossed a threshold into maturity. And by martech, I mean the grand view of martech, the convergence of marketing, technology and management practices across industries — and the hybrid marketing leaders who are driving the strategy and operations of that convergence. - Facebook to WaPo: No, we are not rating the trustworthiness of users
Aug 22, 2018 by Amy Gesenhues
Facebook says it does have a process to protect against people indiscriminately flagging news as false, but it contends The Washington Post got the details wrong.
From Around The Web:
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Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.