MarTech Today: SurveyMonkey goes public, the role of the SEO in the martech stack & more

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• SurveyMonkey files to go public
  Aug 31, 2018 by Barry Levine
  Though still unprofitable, the online survey platform has annual revenue over $200 million and a large user base.
• The MarTech Minute: Bynder unveils analytics tool, Causal IQ spins out on its own & more
  Aug 31, 2018 by Robin Kurzer
  The martech week in review: News and announcements in marketing technology this week that you might have missed.
• The role of SEO in the martech stack: The voice of the customer
  Aug 31, 2018 by Jim Yu
  As brands build and manage their technology suites in an increasingly complex environment, contributor Jim Yu says organic search data increasingly plays a foundational role.

From Marketing Land:

• US senator calls on FTC to open new antitrust investigation against Google
  Aug 30, 2018 by Greg Sterling
  Anger at Google on the right and within the administration may tip the balance of opinion toward a new inquiry.

From Around The Web:

• Google releases Tink, a simple, cross-platform cryptography library, 9to5Google
• How programmatic auctions are creeping into publishers’ commerce links, Digiday
• Microsoft Adds AI-Driven Transcripts to Offerings, Slack and Adobe Integrate, CMSWire
• Martech Olympics: Even just the UK Marketing Technology Landscape has 417 companies, CustomerThink
• Apple makes a splash in the AR space with its newest acquisition, The Next Web

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.