The real reason so many teams are struggling with email marketing
Flat engagement, weak pipeline, frustrated marketers. Sound familiar? Here’s what successful B2B teams are doing differently with email this year.
More from MarTech: Page 2
Marketers must deliver value and trust to shoppers facing higher holiday prices
Expect a volatile shopping season, as higher prices and fewer discounts change buying habits. Marketers must act early and stay agile to win consumers.
HubSpot debuts a new AI playbook at Inbound as content marketing falters
Content traffic is down. Old funnels are fading. HubSpot hopes Loop Marketing is an AI-first strategy to win attention and conversions.
How do you plan to activate insights in the AI era?
Data is everywhere, but action is rare. Discover how AI turns fragmented info into real marketing impact.
How to build internship projects that help future talent and current teams
Plan impactful projects for martech interns that deliver value to your team while creating powerful learning opportunities.
Unpacking the creative renaissance: How to reignite brand magic
Deema Tamimi, VP of marketing at Creatopy. discuses the resurgence of brand marketing, the evolution of advertising and more.
3 ways AI is changing how people shop, marketers work and stacks evolve
The AI revolution isn’t hype — it’s rewriting strategy, roles and tech. See how to adapt before your marketing playbook becomes obsolete.
Marketing artificial intelligence (AI)
ChatGPT, AI tools gain traction as Google Search slips
More Americans are using AI tools in everyday search, with ChatGPT use nearly tripling while Google’s share slips, a survey of U.S. users finds.
5 ways MOps can stop order-taking and start driving strategy
Stuck in execution mode? Marketing ops can be more than firefighting. Here’s how to reclaim time and drive strategy.
Generative AI is rewriting your brand story — make sure it gets it right
Generative AI is reshaping search and brand perception. Learn how to protect and control your story across AI platforms.
How customer analytics closes the gaps in performance measurement
Go beyond channel metrics. Customer analytics highlights retention, LTV and incremental demand to guide smarter marketing decisions.
GenAI powers the next era of customer listening
Surveys aren’t enough. Use genAI to detect trends, reveal intent and craft hyper-relevant B2B campaigns informed by true customer voices.
Holiday shopping is starting earlier in the year
Stuck targeting just Black Friday and Cyber Monday? Your customers aren’t. Gen Z starts shopping in June.
What is location-based marketing? Target smarter, sell more
Location-based marketing helps you reach the right people, in the right place, at the right time. Learn how it works and how to use it to boost conversions.
What is email marketing? A beginner’s guide to ROI
Discover how email marketing works, why it’s so effective, and how to build campaigns that grow your audience, nurture leads, and drive conversions.
Winter 2026 Salesforce release will be heavy on Agentforce for marketers
Juggling tools and data is slowing marketers down. Salesforce is sprinkling Agentforce across its apps to help.
The next era of ABM is strategy-led and AI-enabled
Today’s ABM playbook calls for collaborative execution and contextual engagement that scale impact across the revenue engine.
Mobile marketing with RCS: What you need to know
RCS is game-changing technology for mobile marketing. Updated with a prediction that RCS fraud will grow as the platform expands.
Adapting email for AI-powered inboxes and zero-click journeys
Clicks are vanishing, but email still sparks action. Learn how to prove its influence with smarter metrics and schema markup.
Marketing artificial intelligence (AI)
How generative AI is quietly distorting your brand message
Is AI rewriting your brand story without telling? Learn to spot and stop AI‑driven brand drift before it erodes trust.
Marketing artificial intelligence (AI)
Top ways to use Zapier MCP server and LLMs to boost marketing performance
Zapier’s MCP server connects LLMs to thousands of apps, making marketing automation smarter and more efficient.
What’s keeping businesses from succeeding with first-party data?
We keep hearing about the value of first-party data, but successful strategies for capturing it and using it remain a challenge.
GTM misreporting is a risk your company can’t afford to take
GTM spend isn’t harmless OpEx. Every dollar of CAC is debt, and misreporting it puts boards and executives at risk.
Why compliance can’t be an afterthought in the AI age
Personalization or privacy? Marketers need to master both. You’re invited to a free discussion where trust meets tech.
Marketing artificial intelligence (AI)
ChatGPT traffic to websites is down 52% in a month
Reddit and Wikipedia dominate responses in OpenAI's experiment with answer-first sources using new citation weighting.
Why social video spend gets lost in reports — and how measurement standards fix it
If answering "How much are we spending on social video?" takes hours, your measurement is broken. Smarter standards make spend clear and reporting easy.
Email deliverability: What you need to know
Everything from bulk email requirements to deliverability practices. Updated with what's new about Google’s enhanced DMARC reports.
What if you didn’t follow up on MQLs?
The MQL cycle creates wasted effort and mistrust. Let buyers engage at their own pace for stronger, more meaningful interactions.
Retail media’s next chapter: Balancing global scale with hyperlocal precision
As retail media networks mature, success hinges on mastering both global scale and neighborhood-level precision.
How to keep emails from getting lost in the holiday inbox surge
Too many channels. Not enough impact. Gen Z and Millennials are disengaging—here’s how to reclaim their attention before Black Friday hits.
What to expect from social commerce during the upcoming holiday shopping season
TikTok Shop showed social is now the storefront and creators are converting. Are you ready to close the sale?
Why process-only or tech-only fixes never solve your toughest problems
Marketing pain points don’t stem from process or technology alone. They come from fixing one without the other. True change requires integrating both.
Marketing artificial intelligence (AI)
AI’s personalization magic starts with the data you can’t see
AI offers endless personalization opportunities — but success depends on accurate, well-structured data. Here’s how to get it right.
How is AI reshaping martech replacements? Share your insights
The 2025 MarTech Replacement Survey is here. Take a few minutes to share your experience reshaping your martech stack.
One-third of consumers turn to AI when shopping
Consumers are embracing AI in shopping, yet 47% of brands lag behind. Want to stay relevant? It’s time to rethink your AI strategy.
Marketing leadership asks for radical candor but wants compliance
When radical candor and transparency are reduced to slogans, marketing teams pay the price — through burnout, disillusionment and broken trust.
Marketers are drowning in tools and content, and only orchestration can pull them out
Cut through AI-driven chaos with orchestration that unifies workflows and channels, strengthens brand trust and delivers real results.
Customer journey orchestration
Ready to level-up your mobile strategy? New consumer research and trends
In this webinar, Adobe shares what’s driving mobile app growth in 2025—and how real-time, personalized in-app experiences are converting users into loyal customers.
What Is CX? Understanding customer experience in business
CX is more than support—it’s the full customer journey. Learn what customer experience means, why it matters, and how to improve it across every touchpoint.
Salesforce Agentforce: What you need to know
We've updated our page on Agentforce with details on Agentforce for Manufacturing.