Budget allocation question: Is there such a thing as too much martech?
The soundness of the marketing strategy is what is important, not the percentage of the budget dedicated to technology.
Alex is responsible for the continued expansion of Merkle’s analytics solutions, including its media, audience and experience analytics capabilities. Yoder has executive level experience having held president or CEO level roles at Trueffect, Inc., Ebiquity, Inc. and Webtrends, Inc., where he was instrumental in major rebranding efforts; product, solution, and technology enhancements; team and organization development; and driving sales growth. As an accomplished leader, he strives to help organizations see through their full potential by focusing on team member strengths, collaboration and strong clarity of purpose.
The soundness of the marketing strategy is what is important, not the percentage of the budget dedicated to technology.
Alex Yoder | Dec 14, 2018 at 8:38 am ETBeing able to bring together the facets of customer engagement – and to do so automatically – is the true value of decisioning tools.
Alex Yoder | Nov 19, 2018 at 11:13 am ET