4 marketing lessons from retailers who are mastering the customer experience
Get inspiration from retailers who have focused their efforts on CX and adapt those learnings to better engage your own audience.
Mike is a retail marketing strategist, fluent in paid search, shopping ads, affiliates, email, display, and comparison shopping engines. As Senior Director of Integrated Digital Strategy for Sidecar, Mike stays close to the shifting retail landscape and how it’s impacting marketing strategy. He has advised hundreds of marketers across retail verticals in the context of their business goals and the industry at large. Mike contributes to Marketing Land as well as Sidecar Discover.
Get inspiration from retailers who have focused their efforts on CX and adapt those learnings to better engage your own audience.Mike Farrell | Mar 23, 2020 at 8:00 am ET
Achieve your Facebook advertising goals by fine tuning four critical factors: audience, ad creative, budget allocation and measurement.Mike Farrell | Nov 14, 2019 at 8:18 am ET
Testing strategies to capture shoppers’ attention on a crowded shopping channel can have benefits beyond increasing paid conversions - it can boost organic sales as well.Mike Farrell | Oct 4, 2019 at 2:02 pm ET
Facebook advertising success boils down to the three areas of study: pixel and campaign strategy, audience targeting and measurement.Mike Farrell | Jul 15, 2019 at 2:31 pm ET
Retailers with a unique product may be cautious selling on Amazon but it can be a powerful channel for moving out-of-season and clearance items.Mike Farrell | May 16, 2019 at 8:00 am ET
The days of last touch attribution may be numbered. Here’s what retail marketers need to consider before making the switch to a multi-touch model.Mike Farrell | Mar 20, 2019 at 11:28 am ET
Rethink your free shipping offers to better align with larger business goals.Mike Farrell | Dec 17, 2018 at 8:11 am ET