Marketing Day: Google Display adds pay per conversion, brand safety solutions for YouTube, more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Google adds pay for conversions bidding in Display campaigns
Dec 14, 2018 by Ginny Marvin
Advertisers can pay for conversions rather than clicks or impressions. - Do men and women value online reviews differently?
Dec 14, 2018 by Jamie Pitman
New research suggests there is an opportunity for businesses to get ahead of their competitors by generating reviews from their female customers.
Recent headlines from MarTech, our sister site dedicated to marketing technology:
- IAS, DoubleVerify release YouTube brand safety solutions
Dec 14, 2018 by Robin Kurzer
The third-party solutions aim to give advertisers greater assurances that their video ads appear against brand suitable content. - Branch launches cross-channel cohort analysis for app marketers
Dec 14, 2018 by Barry Levine
The deep-linking firm says it can offer fast cross-platform, cross-channel analysis of audience segments without data-intensive methods. - Want to understand your marketing stack better? Enter the 2019 Stackie Awards
Dec 14, 2018 by Robin Kurzer
Entry is free and open through March 15, 2019.
- Agenda alert: Adobe is keynoting at MarTech!
Dec 14, 2018 by Scott Brinker
We’re excited to announce a newly-confirmed keynote speaker! Join us for a candid keynote conversation to learn first-hand insights about how Adobe leverages marketing technology to accomplish their business goals. The complete agenda will be posted soon – stay tuned! Connect with Ann and your martech tribe April 3-5, 2019 in San Jose. Get all […] - Budget allocation question: Is there such a thing as too much martech?
Dec 14, 2018 by Alex Yoder
The soundness of the marketing strategy is what is important, not the percentage of the budget dedicated to technology.
Recommended Articles
Online Marketing News From Around The Web:
- 3 ways Facebook and other social media companies could clean up their acts — if they wanted to | Salon.com, www.salon.com
- Accenture acquires digital advertising company Adaptly | Big Data | GigaBit, www.gigabitmagazine.com
- Imax Is Shutting Down Its VR Business, Closing Remaining Three VR Centers in Q1, www.variety.com
- What Directors Need to Know About Digital Advertising Fraud, www.forbes.com
Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. MarTech is owned by Semrush. Contributor was not asked to make any direct or indirect mentions of Semrush. The opinions they express are their own.
Robin Kurzer started her career as a daily newspaper reporter in Milford, Connecticut. She then made her mark on the advertising and marketing world in Chicago at agencies such as Tribal DDB and Razorfish, creating award-winning work for many major brands. For the past seven years, she’s worked as a freelance writer and communications professional across a variety of business sectors.
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