B2B marketers should quit treating millennials like previous generations
It's time to catch up with B2C players and speak their language.
Keith Richey is Senior Director of Marketing for LinkedIn Marketing and Sales Solutions. In his role, Keith leads a team that looks after regional marketing, demand generation, and marketing communications. Prior to LinkedIn, Keith worked in advertising at Ogilvy & Mather and Young & Rubicam. He lives in San Francisco with his wife and two sons.
3 inspiring campaigns that remind brands to be human during the holidays
Campaigns from Europe should inspire marketers everywhere to tell more empathetic stories during this season and in seasons to come.
How marketing and sales alignment can better drive the buyer journey
Move beyond a siloed approach to marketing to improve the return on investment while evolving your organization.
Breaking through with meaningful content marketing in the age of storytelling
A conversation on the state of story-driven content with analyst and author Brian Solis.