MarTech Today: IAB Tech Lab’s podcast measurement compliance, Amazon says no to Alexa ads & IBM touts Director of Marketing Data role

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• IAB Tech Lab rolls out podcast measurement compliance certification program
  Dec 18, 2018 by Robin Kurzer
  NPR, Rawvoice/Blubrry are the first to gain certification.
• Amazon VP reaffirms: ‘No plans’ for ads on Alexa devices
  Dec 18, 2018 by Barry Levine
  At least for now, the giant retailer continues to emphasize purchases inside skills and retail sales from its store.
• How identity resolution can help marketers understand the person behind the data
  Dec 18, 2018 by Digital Marketing Depot
  For decades, consumer data has been seen by marketers as a “magic bullet” for understanding customers — the more data, it seemed, the better. For the marketers, understanding the person behind the data pays off big-time. Today’s consumers want to do business with companies who can demonstrate that they understand them and accurately personalize communications […]
• IBM points to Director of Marketing Data as ‘hottest new role’
  Dec 18, 2018 by Barry Levine
  With AI redefining the modern marketer, the tech giant forecasts the rise of full-time data wranglers for customer data platforms.

From Marketing Land:

• Get started with marketing automation–learn the terms you need to know
  Dec 18, 2018 by Digital Marketing Depot
  For businesses involved in digital marketing, marketing automation has quickly become a game-changer. Customizable and scalable platforms are available to businesses of just about any size. Whether you work for an agency or are an in-house marketing professional, it’s time to get familiar with some basic automated marketing and sales concepts.
  
• Why smarter SSPs would be a boon to publishers and advertisers
  Dec 18, 2018 by Keith Petri
  Supply-side platforms can simplify and enhance the value of media-buying by utilizing data for better intelligence.

From Around The Web:

• Creative Is The Next Frontier For Data-Driven Marketing, AdExchanger
• Introducing New Getting Started Guide and App Review Design, Facebook for Developers
• Blockchain And Crypto Industry Predictions For 2019, Forbes
• TECH TALK WITH MIKE: Best text message marketing software tools for 2019

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.