MarTech Today: IAB Tech Lab’s podcast measurement compliance, Amazon says no to Alexa ads & IBM touts Director of Marketing Data role

Dig deeper into Digital transformation: What is digital transformation? Breaking down the digital transformation of today’s customer journeys It’s time for CMOs to talk business MarTech’s digital transformation experts to follow Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: […]

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Here’s our daily recap of what happened in marketing technology, as reported on MarTech TodayMarTech and other places across the web.

From MarTech Today:

  • IAB Tech Lab rolls out podcast measurement compliance certification program
    Dec 18, 2018 by Robin Kurzer
    NPR, Rawvoice/Blubrry are the first to gain certification.
  • Amazon VP reaffirms: ‘No plans’ for ads on Alexa devices
    Dec 18, 2018 by Barry Levine
    At least for now, the giant retailer continues to emphasize purchases inside skills and retail sales from its store.
  • How identity resolution can help marketers understand the person behind the data
    Dec 18, 2018 by Digital Marketing Depot
    For decades, consumer data has been seen by marketers as a “magic bullet” for understanding customers — the more data, it seemed, the better. For the marketers, understanding the person behind the data pays off big-time. Today’s consumers want to do business with companies who can demonstrate that they understand them and accurately personalize communications […]
  • IBM points to Director of Marketing Data as ‘hottest new role’
    Dec 18, 2018 by Barry Levine
    With AI redefining the modern marketer, the tech giant forecasts the rise of full-time data wranglers for customer data platforms.

From Marketing Land:

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Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About the author

Barry Levine
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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