MarTech Today: YouTube brand safety solutions from IAS and DoubleVerify, the 2019 Stackie Awards & more
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: IAS, DoubleVerify release YouTube brand safety solutions Dec 14, 2018 by Robin Kurzer The third-party solutions aim to give advertisers greater assurances that their video ads appear against brand suitable content. Want […]
Barry Levine on December 17, 2018 at 9:00 am | Reading time: 1 minute
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- IAS, DoubleVerify release YouTube brand safety solutions
Dec 14, 2018 by Robin Kurzer
The third-party solutions aim to give advertisers greater assurances that their video ads appear against brand suitable content. - Want to understand your marketing stack better? Enter the 2019 Stackie Awards
Dec 14, 2018 by Robin Kurzer
Entry is free and open through March 15, 2019. - The MarTech Minute: Magnolia updates its CRM, Formstack buys QuickTap, more
Dec 14, 2018 by Robin Kurzer
The martech week in review: News and announcements in marketing technology this week that you might have missed.
From Marketing Land:
- Google adds pay for conversions bidding in Display campaigns
Dec 14, 2018 by Ginny Marvin
Advertisers can pay for conversions rather than clicks or impressions.
From Around The Web:
- Imax Is Shutting Down Its VR Business, Closing Remaining Three VR Centers in Q1, www.variety.com
- 10 Agency Pros Share How AI Has Improved Their Workflow, www.forbes.com
- Can Artificial Intelligence Save Digital Advertising?, aithority.com
- This early GDPR adtech strike puts the spotlight on consent | TechCrunch, techcrunch.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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