Why smarter SSPs would be a boon to publishers and advertisers
Supply-side platforms can simplify and enhance the value of media-buying by utilizing data for better intelligence.
Keith is the Chief Strategy Officer (US) for Screen6. Based in the Netherlands, Screen6 is the company creating the industry standard for building cross-device identities. Previously, Keith was the VP Strategic Partnerships at IgnitionOne, a global leader in cloud-based digital marketing technology. Keith joined IgnitionOne after Human Demand was acquired in August of 2014, where he was the SVP Strategic Partnerships for the leading independent mobile Demand Side (DSP) & Data Management Platform (DMP) company providing mobile audience solutions to advertisers.