Want to really understand marketing ops? Talk to this guy
Spend a few minutes with Mike Rizzo, the leader of the marketing operations band, to better understand the world of MOps.
Marketing operations plays an important role in any large or mid-sized marketing organization. It’s where marketing operators are hard at work, orchestrating technology, working with data and basically making sure everything that supports the organization’s marketing efforts is working as it should.
Marketing operators are like the plumbers, electricians and mechanics of the martech stack. But they’re not alone.
In some revenue organizations, marketing operations works alongside roles like revenue operations (RevOps), sales operations (SalesOps) and even GTM Ops.
In this episode of Conversations with MarTech, we’re looking under the hood of marketing and discussing the people who orchestrate all of the pieces you find underneath.
Our guide is Mike Rizzo, the founder of MO Pros, MarketingOps.com and the MOps-Apalooza conference. He’s built a community of marketing operations professionals that gathers online and in person to talk marketing ops, martech and how marketing makes its sausage.
More episodes:
- Voice agents will change how you think about your brand and your website
- What can marketers learn from the Savannah Bananas?
- What do C-level execs think of their GTM strategies?
- How influencer marketing became an essential marketing channel
Catch every episode of Conversations with MarTech here on the MarTech website, on the MarTech YouTube channel or on your favorite podcast channels, including Apple and Spotify.
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