What can marketers learn from the Savannah Bananas?
If you're trying to master social media, video and authenticity, you can learn a lot from the Bananas. Just don't bunt.
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It’s not easy to describe the Savannah Bananas to someone who hasn’t witnessed them in action. They are part baseball team, part traveling circus and 100% entertainment.
The Bananas play a game they call “Banana Ball,” which resembles baseball in many ways, but with shorter games, 11 rules you won’t find in baseball and more than a hint of vaudeville thrown in for good measure.
It’s a concept almost perfectly designed for social media and online video, and that’s exactly where the Savannah Bananas built a loyal following of fans, some of whom have, for years, entered a lottery for a chance to see it all in person.
We struck up a conversation with Kara Heater, Director of Marketing for the Savannah Bananas, to talk about how the team uses a combination of video, social media and authenticity to entertain millions of fans, many of whom have never seen the team play in person.
If you think the company and products you’re marketing play in a different league than the Savannah Bananas, you’re probably right. But that doesn’t mean you can’t learn from how the Bananas built a phenomenon.
More episodes:
- Voice agents will change how you think about your brand and your website
- What do C-level execs think of their GTM strategies?
- How influencer marketing became an essential channel
- Want to really understand marketing ops? Talk to this guy
- Why it’s harder to build an audience than ever before
- AI agents will infiltrate your martech stack
- Is the way we build and measure brands changing?
Catch every episode of Conversations with MarTech here on the MarTech website, on the MarTech YouTube channel or on your favorite podcast channels, including Apple and Spotify.
MarTech is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.
Mike Pastore is the Head of Content & Media at Third Door Media, the publisher of the Martech and Search Engine Land websites and the producer of the SMX and MarTech Conferences. In nearly three decades in B2B marketing, Mike has worked as an editor, writer, and marketer. He first wrote about marketing in 1998 for internet.com (later Jupitermedia). He then worked with marketers at some of the best-known brands in B2B tech, creating content for marketing campaigns at both Jupitermedia and QuinStreet. Prior to joining Third Door Media as the Editorial Director of the MarTech website, he led demand generation at B2B media company TechnologyAdvice.
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