Virtual and augmented reality
MarTech is your source for virtual and augmented reality marketing content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care:
While the marketing applications of both are still emerging, these experiences are being tested in a host of ways that customers are beginning to have exposure to. For example, online shopping experiences are becoming more augmented through smartphone apps. Though this is emerging, accessibility and interoperability with other more traditional experiences is important for marketers to ensure. As concepts like Web3 and the “metaverse” start to materialize, these technologies will play a greater role.
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Watch: Facebook previews its first social VR product, Facebook Spaces
Facebook demoed its first, full-fledged virtual reality product at its annual developer conference, F8.
Cutting-edge martech? 65% of brands have no plans to invest this year
In a new survey, marketers say technologies like virtual reality and machine learning will have a huge impact in coming years, but they don't plan to invest in them just yet.
Forrester: Virtual Reality is not yet ready for marketers
The research firm says it’s at least five years from being a mass consumer medium, although augmented reality, 360-degree video and mixed reality are acting as stepping stones.
Report: Consumers feel positive about immersive technologies
Video ad firm YuMe found most survey respondents have heard about virtual reality, augmented reality, or 360-degree video -- and they pay more attention to ads in those formats.
Report: Apple working on augmented reality glasses for potential 2018 release
Apple CEO Tim Cook believes augmented reality has greater market potential than virtual reality.
Google’s virtual game changer: Leveraging 360 VR video & image optimization for SEO
Contributor Brian Ussery notes that as global search interest in VR skyrockets, Google has quietly made 360-degree VR videos and images accessible across devices and optimizable for organic search.
Google’s Assistant, Home announcements preview a new kind of ‘augmented reality’
With the launch of this new ecosystem, the physical world adds more digital layers.
Pokémon Go, augmented reality and the future of local marketing
What might the popular new mobile game mean for local marketers? Columnist Brian Smith explores.
Twitter peeks at 360-degree video with Samsung campaign for NBA Finals
As Twitter gets closer to supporting 360-degree video, the NBA will tweet virtual reality-lite videos shot during the NBA Finals using a Samsung camera.
Adobe takes the first steps to bring its Marketing Cloud into virtual reality
The company adds support for analytics, several VR formats and various ad types.
VR is coming to the Google Play store this fall with Daydream
Google's new Daydream platform is set to deliver virtual reality to Photos, YouTube, Street View, apps and movies.
Marketing Day: Virtual reality digital ads, PPC skeptics & Twitter news
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Can virtual reality save digital advertising from itself? These companies are betting on it.
With virtual and augmented reality advertising taking shape, the industry is poised for a huge transition and opportunity to reshape digital advertising experiences.
Watch Facebook’s CTO take a selfie in virtual reality
At Facebook's developer conference, F8, CTO Mike Schroepfer showed what Facebook could look like in virtual reality, including how to share a VR selfie.
Facebook talks VR at Facebook F8 keynote
Expect discussion about Oculus and virtual reality, as Facebook's annual developers conference starts its second day.
Virtual vs. augmented reality and Apple Watch for your face
AR may ultimately present a larger opportunity than VR, but the right hardware and user experience don't yet exist.
Why Virtual Reality May Become The New Normal In Email Marketing
VR isn't the stuff of science fiction. It's going mainstream. And columnist Jason Warnock believes it could be a big win for email marketing.
Marketers: Here’s A Free, No-Programming Toolkit For Virtual Reality & Augmented Reality
Startup WakingApp is officially launching its platform today in an open beta, following six months of testing and hundreds of demo projects by agencies and others.
Marketing Day: #GirlsWhoCode, Email Marketing & Virtual Reality For Small Business
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
What’s The Reality Of Virtual Reality For Small Business?
Virtual reality is gaining momentum, but what are the applications for small business marketers? Contributor Chris Marentis explores.
Facebook’s Oculus Finally Ships First Consumer Product: Samsung Gear VR
Mark Zuckerberg's big bet on virtual reality gets its first test with $99 Samsung headset.
Hunger Games & TOMS Shoes Tap Into New YouTube Virtual Reality Video Support
Both brands have VR videos which can be viewed on YouTube's Android App using Google Cardboard.
Virtual Reality: Google Cardboard vs. Facebook’s Oculus Like Android vs. iOS
The question hanging over Virtual Reality (VR) is whether it will truly become “the next great technology platform that’s going to define the way we all connect in the future,” as Facebook CEO Mark Zuckerberg has predicted. One can liken Facebook’s roughly $2 billion acquisition of Oculus in 2014 to Google’s $1.65 billion YouTube purchase […]
Facebook Brings 360-Degree Video To The News Feed
Working with its Oculus virtual reality division, Facebook rolls out immersive experience. Star Wars, GoPro, VICE and Saturday Night Live are among the first publishers to take advantage.
AT&T Adds Virtual Reality Component To “It Can Wait” Campaign
Telecommunications company ramps up its anti-texting-and-driving campaign with a VR simulation showing the consequences of paying attention to your phone while driving.
Facebook’s Oculus: Just How “Disruptive” Will Virtual Reality Be?
Of the many announcements and products showcased at Facebook’s developer conference (F8) last week, the one with the greatest potential is Virtual Reality (VR). In the days since the event, several articles have raised the question: is VR yet another over-hyped novelty technology or is it in fact a new “platform” that will fundamentally change and reconfigure the digital world? I tend to […]
Live Blog: Facebook Talks “Why Virtual Reality Will Matter” At F8
The second day of F8, Facebook’s annual developers conference, continues with the second keynote of the day. Earlier, we heard some about Facebook’s Oculus VR platform. In this keynote, we’re promised much more about why Facebook thinks virtual reality matters. The talk begins at 10:30am PT, and our live blog coverage is below. You can […]
Google Adapting Android To Virtual Reality To Compete With Facebook
Google is ready to go head to head with Facebook in Virtual Reality (VR) according to a report appearing late last week in the Wall Street Journal. Roughly a year ago Facebook bought VR startup Oculus Rift for $2 billion in cash and stock. At the time of the acquisition Facebook touted Oculus and VR as […]
Volvo Creates Virtual Reality Tour Of XC90 SUV
Earlier this year at its I/O event, Google debuted what it accurately called Google Cardboard, a gimmicky cardboard design — along with an app — that would turn a smartphone into an Oculus Rift-style virtual reality mechanism. And its introduction was about all the play it got until Volvo, this week, decided to put it […]
Oculus Goggles To Usher In Era Of “The Virtual Web”
If “Web 1.0” and “2.0” are the PC internet and “Web 3.0” is mobile, then “Web 4.0” might be the VR web. Much in the same way that Apple’s acquisition of Siri formally created the “virtual assistant” market, Facebook’s $2 billion purchase of Oculus Rift has brought virtual reality into (quasi) mainstream focus. For those […]
Facebook Buys Virtual Reality “Platform Of Tomorrow” Oculus For $2 Billion In Cash And Stock
Facebook has just acquired “the platform of tomorrow.” The company announced this afternoon that it was acquiring Oculus — the company behind the Oculus Rift virtual reality (VR) gaming headset and platform — for $2 billion in cash and stock: Facebook today announced that it has reached a definitive agreement to acquire Oculus VR, Inc., the […]