5 ways to attract more talent — and more customers
Looking for ways to appeal to Millennial customers (and attract Millennial talent)? Contributor Chris Marentis suggests that storytelling can be a helpful tool in marketing your business.
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Chris Marentis's latest articles
The future of voice-related SEO for local business
Google's recent developer event revealed details about how the search giant is thinking about the future. Columnist Chris Marentis shares tips on how local businesses can learn how to be found in the environment that's taking shape.
What’s The Reality Of Virtual Reality For Small Business?
Virtual reality is gaining momentum, but what are the applications for small business marketers? Contributor Chris Marentis explores.
Neuromarketing For Small Business Owners
Business owners often make decisions based on instinct and informally-gathered data, but columnist Chris Marentis suggests they could take it a step further by understanding buyer psychology.
How Busy Local Businesses Can Leverage Data & Technology For Content Marketing
Think you're too busy or non-techie to adopt online marketing as a local small business? Contributor Chris Marentis suggests you build on a foundation of content marketing and use the technologies now at your fingertips.
What Amazon’s Entry Into The Home Services Business Means For Local Marketing
Columnist Chris Marentis discusses Amazon's new professional services marketplace, explaining how it works and what its implications are for local businesses.
Is Houzz Part Of Your Social Media Marketing Plan?
With social media marketing constantly evolving, it’s no surprise to find networks popping up that focus on specific industries. Among home improvement companies for example, Houzz and Porch are two social media networks that focus specifically on home improvement and home renovation. After looking at the audience statistics, Houzz seems to be the most popular […]
Are Twitter Ads Right For Your Local Business? How To Decide
With Twitter blasting out of the gate with IPO news, not to mention 230+ million monthly active users, many local marketers have been left wondering: when does it make sense for a local business to test Twitter ads? And, how much time and energy should be devoted to Twitter with the myriad of other social media […]