A brief history of Google’s most important local search updates
How has Google's local search changed throughout the years? Columnist Brian Smith shares a timeline of events and their impact on brick-and-mortar businesses.
Brian Smith is the director of local solutions and resident local search expert at Placeable, a local marketing company specializing in enterprise brands. For over 12 years, Brian has been conjuring up solutions to the most vexing search problems for his clients. Responsible for all aspects of Placeable's managed services organization, Brian executes local search strategy through content marketing, data syndication management, and technical enhancements to Placeable's suite of products. When the Montana native isn’t working on ways to improve his clients' search strategies, you can find him driving his kids to various sporting events and dance practice.
How has Google's local search changed throughout the years? Columnist Brian Smith shares a timeline of events and their impact on brick-and-mortar businesses.Brian Smith | Oct 23, 2017 at 3:28 pm ET
Though Google My Business isn't perfect, columnist Brian Smith believes that recent updates and added features illustrate Google's commitment to making the platform work for local business owners.Brian Smith | Sep 25, 2017 at 3:17 pm ET
Columnist Brian Smith discusses some of the recent developments and technology that will impact local search, both in the short term and the long term.Brian Smith | May 1, 2017 at 1:45 pm ET
Columnist Brian Smith explains how ride-sharing services and self-driving cars will open up a host of new opportunities for local businesses.Brian Smith | Mar 7, 2017 at 1:00 pm ET
Ads are coming to voice search sooner than you think. Columnist Brian Smith discusses what this might mean for local businesses, as well as SEO and SEM professionals.Brian Smith | Feb 6, 2017 at 2:00 pm ET
When deciding which local businesses to patronize, consumers choose ones they know and trust. Columnist Brian Smith shares tips for marketers looking to help their businesses cultivate a strong image within their local communities.Brian Smith | Jan 9, 2017 at 1:15 pm ET
As digital assistants like Alexa and Google Home become more popular, how can local search marketers adapt? Columnist Brian Smith shares his tips.Brian Smith | Dec 12, 2016 at 1:45 pm ET
It can be a challenge to get a clear picture of how effective your local marketing efforts are, so columnist Brian Smith outlines some of the more effective methods for tracking in-store attribution.Brian Smith | Nov 14, 2016 at 1:30 pm ET
Looking to build a successful career in local SEO? Columnist Brian Smith is here to coach you on how to improve your game.Brian Smith | Oct 17, 2016 at 1:00 pm ET
Getting a handle on the data for multiple-location businesses can be a significant challenge. Columnist Brian Smith provides step-by-step guidelines to making it happen.Brian Smith | Sep 19, 2016 at 1:50 pm ET
The leap from physical to digital maps was game-changing for marketers and consumers alike, but what's next on the horizon? Columnist Brian Smith explores some possibilities for the future of mapping.Brian Smith | Aug 24, 2016 at 4:07 pm ET
What might the popular new mobile game mean for local marketers? Columnist Brian Smith explores.Brian Smith | Jul 27, 2016 at 12:30 pm ET
Each update to the Google My Business API makes life easier for those of us managing locations at scale, but columnist Brian Smith notes that gaps in the automation process have yet to be addressed.Brian Smith | Jun 27, 2016 at 3:54 pm ET