Performance marketing
MarTech is your source for performance marketing content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Demandbase brings account-based advertising to consumer platforms
The ABM leader offers targeting on Facebook, Instagram, Twitter, YouTube and other platforms.
Good morning: The B2B playbook is expanding
B2B marketers are learning to address customers through a range of digital channels.
Good morning: It’s all about email
The channel may be well-established but it's not static.
Targeting B2B personas in the right channels to optimize campaigns
One Door improved campaign engagement by meeting their customers where they are.
Email deserves your respect
Email is hardly the newest marketing channel around, but it shouldn't be treated like a commodity. Respect its power.
Mediavine boosts programmatic ad spend on minority-owned inventory
The ad management platform partnered with Colossus SSP which delivers a highly diverse marketplace.
Facebook says short posts have the most views while hate speech drops on platform
The third quarter transparency reports give us more insight into the platform, but it’s unclear whether the company’s wide-ranging efforts to restore its reputation will have the desired effect.
How to meet your brand goals by organizing your content strategy
Keeping your brand at the center is crucial to meeting customer needs and addressing pain points.
Vimeo announces plans to acquire Wibbitz and WIREWAX
The acquisition gives brands more opportunities in their video marketing strategies.
Good morning: Your customers have questions
Challenges when it comes to building lifetime value and brand loyalty.
Good morning: Winning with empathy
A long list of digital marketing trends for 2022 is missing something important.
Free event: Create a winning cross-channel video strategy in 2022
Learn the perfect formula to boost your video marketing strategy and catapult your brand reach in this free event.
How much to spend on SEO: Budget strategies that fit your business
Knowing how much to spend on SEO can be tricky — especially if you’ve been thinking of organic traffic as ‘free.’
CreativeX partners with Vidsy to support creative measurement
Clients of the two companies will now be able to create, evaluate and optimize mobile video ads in one environment.
Qualified surfaces website-level intent data
Signals uses AI to derive insights from granular online activity.
Think search-first to improve business outcomes
Better SEO means better experience and can lead to higher sales and loyalty.
Doubling video ad revenue with AdOps: Monday’s daily brief
Plus, Snap ad biz impacted by iOS updates
Snap ad business takes a hit due to iOS privacy updates
The chat app’s earnings fall short of forecasts as advertising performance declines.
How Jagran New Media doubled video ad revenue with a managed AdOps service
India’s leading publishing house used a managed video ad operations service to take control of their video ad inventory.
Consumer tolerance for traditional advertising continues to fall
They're especially growing weary of ads in digital video, says a new IAB report.
Coveo adds Qubit to boost AI-driven commerce
These two AI-based commerce solutions could prove complementary.
The many ways to know your audience: Friday’s Daily Brief
From contextual audiences to identity resolution to customer journey analytics.
DoubleVerify launches contextual advertising solution
DoubleVerify seeks to help publishers monetize their inventory by offering highly relevant topics to advertisers.
Facebook’s failure highlights why email reigns
How email marketers seized the chance to capitalize on the Facebook/Instagram outage.
RollWorks announces new capabilities focused on the B2B customer journey
Journey Events and Journey Stages combine to track account progress and identify the activities promoting it.
Mailchimp helps SMBs optimize email campaigns
Content Optimizer checks email campaigns for best practices against Mailchimp's extensive campaign data-sets.
What marketers can do next time a major social network goes down
Today's Facebook and Instagram outage is on track to be the longest ever. But there's a lot that can be done to make sure you're prepared for the next blackout.
Using psychology and better data practices to get customers closer to purchase
Optimizing campaigns with psychological insights saves time and makes you more competitive.
How to become a B2B influencer on LinkedIn
Businesses need to identify a person within their organizations to be their public face on this important social network, says Darryl Praill, CRO for VanillaSoft.
Watch for inflated email open rates now that iOS 15 is out
While Validity has updated its platform to clean up open rate data, marketers think you should move on from opens altogether.
How GreaterGood used personalized email to boost sales and charitable transactions
The charitable giving company leaned on a trigger-based email platform to increase sales and transactions by over 60%.
Google Ads announces machine learning-based attribution models in new privacy landscape
Google seeks to balance greater privacy for users with viable attribution models for advertisers.
Yahoo partners with Shopify in ad deal
SMBs will have access to Yahoo ConnectID and Dynamic Product Ads for quick campaign deployment to relevant audiences.
Roku announces Shopify app
Door opens for SMBs to execute TV ads ahead of holidays.
iOS 15 is out, but marketers can shake off the loss of email open rates
This is not a channel-ending event for email. Clicks and associated behavior on the website are better indicators of intent.
How BIMI will boost brand recognition, email engagement
Validity Email Strategist Danielle Gallant discusses the importance of BIMI in brand recognition and email engagement.
How Serial 1 leveraged visual intelligence to increase web conversions
Premium eBicycle manufacturer Serial 1 used Vizit to optimize their digital assets and boost website conversions by 98%.
Oracle Fusion Marketing reduces the role of traditional CRMs
Larry Ellison: "What we want to do is build systems that help you sell more." Updated.
How testing can give your email marketing a conversions boost
Holistic Email Marketing CEO Kath Pay shares tactics for getting the most from “the original push channel.”