Performance marketing
MarTech is your source for performance marketing content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Oracle Fusion Marketing reduces the role of traditional CRMs
Larry Ellison: "What we want to do is build systems that help you sell more." Updated.
How testing can give your email marketing a conversions boost
Holistic Email Marketing CEO Kath Pay shares tactics for getting the most from “the original push channel.”
Email marketers don’t have time for shiny new things
How to diagnose if you're wasting your time chasing the bright-and-shiny.
Mediavine open sources its WordPress theme framework
Trellis willl now be available for purchase by any WordPress users.
Zendesk acquires Cleverly.ai
Customer service conversations are on the rise, and AI helps to scale the ability to respond.
Making AI work for workflow management
AI-powered collaborative work management enables marketing teams to keep up with competition and WFH challenges.
Facebook’s widely viewed content: Monday’s Daily Brief
Plus a global survey of customer engagement.
Neuroscience: Video makes people happier than text
Study finds video messages can help break the overall negative mood of business inboxes.
Balancing risk and reach: The brand safety dilemma
Is it worth risking reputation to reach a large audience? Is that audience human anyway?
Good human marketing: Wednesday’s Daily Brief
Plus news from Neustar and Drift.
A loyalty boom for David’s Bridal using mobile wallet technology
How a bridal and formal wear retailer with over 300 stores added 600,000 loyalty members in six months.
Data and confused: The increasing complexity of digital ad targeting
Four key factors that determine whether a business can survive in the complex post-cookie future.
Twitter’s Shop Module pilot adds a product carousel to profiles
Shop Modules are rolling out with a handful of brands in the U.S., and only domestic English-language users on iOS can currently see it.
Time spent on content is what matters to TikTok: Friday’s Daily Brief
Plus another reminder to take our 3 minute Event Participation survey.
Place Exchange completes spinout from OOH publisher Intersection
Programmatic OOH gains ground for marketers who value streamlined ad management and reporting.
Launch self-managed campaigns that focus on conversions and revenue
Learn why Connected TV advertising is the new frontier of B2B marketing.
Gaining referrals from Millennials and Gen Z: Thursday’s daily brief
Plus, Yelp launches new ad platform.
Direct-to physician marketing, FLoC: Wednesday’s daily brief
Plus, email's elements of content.
Merkle raises its commerce game: Tuesday’s daily brief
Plus a recommended read: Google's Sundar Pichai in conversation.
The 2 new factors you should be optimizing in PPC
Learn the factors that are more important than ever to optimize for automated PPC.
The new frontier of B2B marketing: Drive measurable results with performance CTV advertising
In this webinar, learn how it’s possible to utilize Connected TV as a performance marketing channel similar to other tried and true methods.
Sprout Social taps into social commerce with Shopify and Facebook Shops integrations
Marketers can manage their customers' shopping experiences through two major social platforms that are commerce-ready.
LeanData and ZoomInfo integrate on lead delivery
A partnership aimed at enriching leads en route to the right sales rep.
Your customers are trying to reach you: Thursday’s Daily Brief
News from Epsilon, Google and Narrative.
Google’s MUM identifies 800 variations of vaccine names across 50 languages in seconds
In its first application MUM shows how it might provide Google with an efficiency advantage in surfacing relevant search results.
Epsilon brings multichannel messaging to the midmarket
Epsilon tailors its enterprise Messaging solution for the midmarket, with no long-term commitment required.
The future of digital advertising: Personalization through agility and automation
Get your customers to take action by using an agile approach to digital marketing.
3 tips for optimizing your clients’ SEO in 2021
Helping your clients stay on top of their SEO strategy has never been easy. But it’s getting harder.
Google simplifies YouTube ad creation for SMBs
The new workflow is now available globally on mobile and desktop.
Mailchimp responds to customers’ demands for new email templates
Purchased directly from Mailchimp, these templates don't require coding for activation in the Mailchimp platform.
Vungle deal, Instagram tool for influencers are signs of the creator economy gold rush
Will a new affiliate tool for IG creators boost in-platform ad business, or will marketers prefer an outside source to manage their influencer campaigns?
Nurturing leads or unsubscribes: Marketoon of the Week
Email can get a customer so close, yet so far.
Skai offers consumer brands a birds-eye view of customers and markets
The strategic thinking behind the rebranding of Kenshoo as Skai is all about intelligence.
Innovid adds digital audio to ad mix
An audio option for big brands that don't "heart" giant conglomerates.
A roadblock for FLoC: Monday’s daily brief
Plus Apple's latest privacy move and its threat to email marketing.
Breaking down MarTech’s Email Marketing Periodic Table: Friday’s daily brief
Plus, learn how to conduct systematic audits of your email marketing data.
Losing open tracking will not kill email
Especially if Apple's move prompts marketers to focus on more relevant metrics, and the message itself,