Optimization and personalization
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Movable Ink's new Da Vinci AI offering is aimed at serving lifetime customer value rather than immediate revenue maximization.
Crossing Minds' algorithms leverage user behavior to surface personalized product recommendations.
Mohala needed to offer customers a hands-on experience in order to demonstrate the appeal of their unusual eyewear offering.
Most brands know personalization is imperative, but many rush the process. Here's how marketers can scale these efforts methodically.
Phrasee, the AI-powered language optimization platform, has announced that it will now create language responsive to customer sentiment in real time. Phrasee automatically generates and optimizes messaging for a full range of channels, including web, email, social and push. This new offering from Phrasee will combine its optimization capabilities with individual customers’ language profiles based […]
While DAM platforms can help marketers deliver consistent experiences, there are questions of process, training and budget to answer before beginning the buying process.