Optimization and personalization
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What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Movable Ink’s Da Vinci thinks outside the campaign box
Movable Ink's new Da Vinci AI offering is aimed at serving lifetime customer value rather than immediate revenue maximization.
Webinar: Get beyond the blast with this next-level email strategy
Status quo email automation isn’t enough for today’s customers.
Google is giving users greater control over what ads they see
My Ad Center will let users block any ad and get info on why they were chosen to see it.
Implementing a CDP? Have use cases ready for a smooth transition
M&T Bank made sure they got the most out of their CDP by lining up use cases for omnichannel orchestration.
3 ways to optimize first-party data collection
First-party data is more important than ever in a digital-first world.
How connecting customer data drives personalized experiences
Without a full view of customer data, marketers will have a hard time improving brand experiences.
How to make the most of cohort analysis
Cohort analysis is becoming a competitive necessity, especially as tracking and targeting individuals becomes more difficult.
How Belk elevated its customer experience with personalization
High-quality, personalized brand experiences are what customers expect in today's digital landscape.
Irrelevant marketing has consumers turning off brands
The top offender is content selling them a product they just purchased.
Marketing artificial intelligence (AI)
How Inkbox steers customers through its huge online catalog of temporary tattoos
Crossing Minds' algorithms leverage user behavior to surface personalized product recommendations.
Consumers aren’t so worried about data misuse by advertisers
But they do want to know just how their data will be used, a new survey finds.
Activate customer data by using real-time insights across multiple channels
Put your customers' experiences and data front and center with a CDP.
Good morning: What’s weird today may be genius tomorrow
What's radical or revolutionary may look wrong at first glance.
How Blackcart’s ‘try-before-you-buy’ software is helping Mohala sell sunglasses
Mohala needed to offer customers a hands-on experience in order to demonstrate the appeal of their unusual eyewear offering.
How to get the best out of creative talent in a data-driven world
Creative work begins where numbers end but must never lose touch with the data.
How marketers can take steps toward greater personalization
Most brands know personalization is imperative, but many rush the process. Here's how marketers can scale these efforts methodically.
Twitter tests ecommerce waters with new feature for in-app purchases
Experimental Twitter Shops lets brands display up to 50 items which users can buy
Phrasee to offer real-time language optimization
Phrasee, the AI-powered language optimization platform, has announced that it will now create language responsive to customer sentiment in real time. Phrasee automatically generates and optimizes messaging for a full range of channels, including web, email, social and push. This new offering from Phrasee will combine its optimization capabilities with individual customers’ language profiles based […]
Digital asset management (DAM)
Does your organization need a digital asset management platform?
While DAM platforms can help marketers deliver consistent experiences, there are questions of process, training and budget to answer before beginning the buying process.
How marketers can prioritize digital experiences
With accelerating digital transformations, marketers need solutions to improve customer experiences.