Optimization and personalization
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DXPs help marketers to deliver coherent, customized and compelling user experiences to more devices and platforms than ever before. Learn more about digital experience platforms.
Marketing personalization can offer brands a competitive advantage by creating more engaging customer experiences.
In this webinar, we examine the martech that brands like New Balance and lululemon use to power their digital experiences.
To achieve reach and personalization, many CPG brands have to strike a balance between how they organize and how they act on their data.
The charitable giving company leaned on a trigger-based email platform to increase sales and transactions by over 60%.
Cinema chain finds that when critical points in the customer’s journey are personalized, it improves the customer’s speed in converting while also adding value to the experience.