Marketing artificial intelligence (AI)
MarTech is your source for marketing artificial intelligence content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care about marketing AI
In order to engage customers in a personal way, at a very large scale, AI or machine learning is essential. Chatbots and smart assistants are already leading client interactions, and AI-generated content is taking the content marketing world by storm. AI also enables the analysis and interpretation of data at a speed and volume beyond human capabilities. Algorithms are continuing to improve as well, accelerating optimization in near real-time. As AI improves, use-cases are only going to increase.
Don’t miss out! Get MarTech delivered daily to your inbox. Subscribe for free!
Dig deeper into marketing AI:
Marketing artificial intelligence (AI)
AI-powered martech news and releases: September 5
Microsoft's AI products aren't doing well: The new Copilot PCs can't run games and Office with Copilot costs twice the regular version, so no one's buying it.
How to use ChatGPT to simulate martech tools and marketing strategy
What if you could simulate marketing programs using a CDP before investing in the technology?
Marketing artificial intelligence (AI)
How brands are using AI in Meta’s Advantage+ campaigns
Meta’s growing roster of AI-powered tools help Tuckernuck and Kitsch scale up creative and discover new customers in time for the holidays.
Marketing artificial intelligence (AI)
Data analysis and market research top list of AI use cases
Marketers seek practical AI applications for campaigns, study finds. And CTV eclipses AI among consumer interests.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: August 29
UK government promises teachers an AI chatbot helper that will "generate accurate, high-quality content." Good luck.
Marketing artificial intelligence (AI)
Hightouch launches AI Decisioning
Composable CDP Hightouch has a new solution supporting data-driven customer engagement at the individual level. UPDATED with comments from Hightouch and independent experts.
Marketing artificial intelligence (AI)
Where to deploy AI for maximum martech impact
Key benefits, deployment options and strategies for integrating AI to boost performance and achieve outstanding ROI.
Marketing artificial intelligence (AI)
Essential stack for a B2B startup: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: the most important platforms for growing a B2B startup.
Marketing artificial intelligence (AI)
Evaluating 7 AI video generators while waiting for OpenAI’s Sora
Get ahead in AI video creation by exploring top tools on the market while OpenAI’s Sora remains under wraps.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: August 22
A new startup is using AI to help computers generate smells in order to improve healthcare and make safer, aromas for consumer goods.
Marketing artificial intelligence (AI)
4 ways to achieve early wins with AI in marketing
Integrate AI into your marketing strategy with these practical, incremental steps that drive real results.
Marketing artificial intelligence (AI)
5 ways to transform the customer experience with AI
AI offers powerful tools for crafting amazing customer experiences — especially if you run them on a connected ecosystem
Marketing artificial intelligence (AI)
How wisdom makes AI more effective in marketing
Integrating wisdom with AI enhances marketing strategies, ensuring more ethical and effective customer engagement.
Marketing artificial intelligence (AI)
Google AI Overviews have negligible impact on traffic, say publishers
So far, AI Overviews is not wrecking publishers' traffic — plus other AI Overviews news.
Transitioning to a headless CMS: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Factors when considering a headless CMS.
Marketing artificial intelligence (AI)
For consumers, AI is the new IoT
There are AI-powered toothbrushes, coffee makers, mattresses, baby monitors and snow blowers. What there isn't: People who want to buy them.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: August 15
Tech companies are spending a lot on ads touting AI, despite more research showing it turns off consumers.
How marketing workflows will change with AI
It's clear that AI will impact the way workflows are created, but how will that impact, in turn, roles in marketing?
Marketing artificial intelligence (AI)
CDP and customer experience: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: CDPs and metrics for powering customer engagement.
Marketing artificial intelligence (AI)
Meet my research team: Gemini, ChatGPT and Perplexity
Learn how to turn to AI helpers as the first step in performing lengthy, previously manual research tasks.
Marketing artificial intelligence (AI)
How Centerfield is sifting insights from millions of phone calls
Echo AI's technology is helping Centerfield turn a jumble of unstructured verbiage into actionable customer data.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: August 8
Consumers are really, really not impressed with AI, consistently preferring products that don't mention AI over those that do.
Google phasing out Smart Campaigns in favor of Performance Max
Google's shift from Smart Campaigns to Performance Max signals a major push toward AI-driven, cross-platform advertising solutions.
Marketing artificial intelligence (AI)
Unlocking AI’s potential in B2B marketing
Key B2B considerations for successful AI adoption, from team preparation to selecting context-aware solutions.
What the Google antitrust ruling could mean for advertisers
Changes in technology and consumer behavior make this the perfect moment for companies that want to challenge Google's dominant market position.
Marketing artificial intelligence (AI)
Lead gen tactics for B2B: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Low-cost lead gen tactics.
Marketing artificial intelligence (AI)
How AI-generated images could redefine product placement
AI-generated visuals might subtly shape consumer choices and soon present new challenges for marketers.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: August 1
Having used up all the available human-made data, scientists are now training large language models on AI-created data. This is a very bad idea.
How to use AI in email marketing without losing the human touch
Tips for using AI in your email marketing and copywriting without losing the personal touch consumers crave.
Marketing artificial intelligence (AI)
Canva acquires genAI startup Leonardo.AI
Canva’s recent acquisitions aim to boost its profile as an all-in-one creative hub for businesses and individuals.
Generative engine optimization: What you need to know
GEO is optimizing your website’s content to boost its visibility in AI-driven search engines, like SEO does for text-based search.
Marketing artificial intelligence (AI)
Digital asset management and content management systems: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Evaluating and connecting CMS and DAM systems.
Marketing artificial intelligence (AI)
Why brands must bridge the knowledge gap in AI adoption
AI hype is leading to rapid adoption, but what happens when understanding lags behind?
Marketing artificial intelligence (AI)
67% of marketers say lack of training is primary barrier to AI adoption
99% of marketers say they are personally using AI. However, 36% say it is part of their daily workflow --- 7 percentage points more than in 2023.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: July 25
The IOC's AI agenda, aimed at cleaning up its image and improving the Olympics, results in social media monitoring and athlete support chatbots.
Data strategies for unlocking customer lifetime value
Discover how predictive analytics and AI convert raw data into actionable insights, eliminate data noise and forecast emerging trends.
Marketing artificial intelligence (AI)
How does AI fit into marketing campaigns?
Tips for effectively integrating artificial intelligence into your campaigns, from planning to execution and analysis.
Marketing artificial intelligence (AI)
How to protect your brand from AI dupes
AI dupes threaten brand integrity and consumer trust. Discover cutting-edge solutions and legal approaches to combat counterfeiters.
Marketing artificial intelligence (AI)
Segmentation for email campaigns: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Segmentation and data strategies for personalization.
Why traditional marketing systems can’t keep up with AI and what to do about it
AI is transforming marketing from an apprentice-based system to an automated, data-driven approach. Here's what it means for your team.