Marketing artificial intelligence (AI)
MarTech is your source for marketing artificial intelligence content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, a buyer’s guide to generative AI for content creation, and the latest data to help you work smarter and make better decisions. What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care about marketing AI
In order to engage customers in a personal way, at a very large scale, AI or machine learning is essential. Chatbots and smart assistants are already leading client interactions, and AI-generated content is taking the content marketing world by storm. AI also enables the analysis and interpretation of data at a speed and volume beyond human capabilities. Algorithms are continuing to improve as well, accelerating optimization in near real-time. As AI improves, use-cases are only going to increase.
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Dig deeper into marketing AI:
Why does composability get so much attention in the CDP space?
Composability is a big part of the story as the CDP space evolves.
CMOs brace for cuts as marketing budgets stay flat
Gartner survey finds CMOs trying to squeeze more out of their budgets by having fewer employees rely more on AI.
Marketing artificial intelligence (AI)
Figma’s new tools create a design-to-deployment ecosystem
Features for marketing and brand teams position Figma as a direct competitor to Canva, Adobe, WordPress and Wix.
Marketing artificial intelligence (AI)
Martech Landscape 2025: Growing, shrinking and reshaping all at once
The new normal in martech is tools, AI adoption and stack architecture all going through seismic shifts at the same time.
Marketing artificial intelligence (AI)
Google AI Overviews show on 13% of searches: Study
88% of the AI Overviews target informational queries, but the number found in commercial and navigational queries is rising.
10 insights for marketing and MOps leaders from the State of Martech 2025 report
There are now 15,384 tools in the martech universe, but the bigger news is how these tools impact marketing organizations.
Could AI be what finally aligns marketing and sales teams?
Marketing says sales drops the ball. Sales says the leads are junk. AI might finally end the blame game.
Marketing artificial intelligence (AI)
What AI adoption in market research means for agency and brand marketers
Download this new report to see how AI and synthetic data are reshaping market research — and what it means for your next campaign.
AI improves customer service only when it supports humans, not replaces them
AI can reduce costs — but done wrong, it alienates customers. See how forward-thinking brands are blending automation with authentic support.
Content generation outpaces other applications of AI for marketers
We can assume about two-thirds of marketers are using AI for content creation. But when will other applications catch on?
Marketing artificial intelligence (AI)
AI-powered martech releases and news: May 1
OpenAI unrolled an update to ChatGPT because it was too sycophantic. Nice to know there's something humans still do better than AI.
Marketing artificial intelligence (AI)
OpenAI adds shopping features to ChatGPT Search
The new feature is available in fashion, beauty, home goods and electronics categories.
When clients assume your best work was done by AI
Your best copy might sound like AI to clients. See why creative value is under pressure and what it means for agencies.
How does conversion lift testing work, and which ad platforms offer it?
Need to measure the incremental impact of your advertising efforts? Conversion lift testing will help.
Marketing artificial intelligence (AI)
Firefly brings AI-powered content creation into Creative Cloud and marketing workflows
The revamped platform includes the ability to use Google and OpenAI genAI models, as well as Firefly's Video model.
Marketing artificial intelligence (AI)
ChatGPT with ads: ‘Free-user monetization’ coming in 2026?
OpenAI CEO Sam Altman previously said he hates ads and was concerned about products that manipulate the truth to suit advertisers.
Marketing artificial intelligence (AI)
AI-powered martech releases and news: April 24
OpenAI execs are telling investors that by the end of the decade, it will have Nvidia/Meta-level sales revenues. Skeptics think otherwise.
Why mindset, not just tech, defines AI success in marketing
AI changes everything — especially making decisions, learning and leading. Here's how to shift from optimization to reinvention.
Marketing artificial intelligence (AI)
What, exactly, is a ‘full-stack marketer?’
Does the 'stack' in 'full stack' refer to tech or marketing skills? And does it even matter?
Marketing artificial intelligence (AI)
AI and marketing: What the stats show
Here is a collection of recent data on AI and marketing. Updated with a section on AI adoption and new statistics on marketers' attitudes.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: April 17
LG TVs may soon watch you watching them to monitor how you feel about what's on the screen. Someone send them a copy of "1984" fast.
Marketing artificial intelligence (AI)
How to tell if it’s real AI or just automation at a higher price
Not all “AI” in martech is created equal. See past the buzzwords and spot the difference between rule-based logic and adaptive learning.
HubSpot expands its AI capabilities with Dashworks acquisition
HubSpot’s Breeze Copilot is getting a boost by adding natural language AI from Dashworks to answer users’ questions.
AI is moving fast. Can your marketing ops keep up?
See how forward-thinking marketing operations leaders can create resilient organizations ready to capitalize on emerging AI opportunities.
Salesforce bets AI agents can solve business leaders’ struggles with data
Salesforce shared a report on how business leaders struggle with data before introducing AI agents for Tableau as a response.
The strategic rise of the marketing analyst in the age of AI
Marketing analysts are evolving from report builders to strategic advisors. Uncover how AI, automation and data democratization are redefining their roles.
Marketing artificial intelligence (AI)
What genAI means for your marketing skills
GenAI is on the rise, but many teams still lack clear policies. This survey shows how AI use and governance vary across marketing functions.
Marketing artificial intelligence (AI)
Are marketers really replacing martech tools with low-cost, AI-generated apps?
What does it mean for SaaS martech vendors when the users have so much control?
Canva’s Visual Suite upgrade unifies campaign planning and creation
The upgrade puts design and productivity tools in one platform, making it easier to create, execute and monitor campaigns.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: April 10
The volatile economy may force tech companies and investors to ask the biggest question about AI: Can it ever make money?
Digital asset management (DAM)
Beyond tagging: High-value GenAI use cases for DAM
DAM + generative AI = A new paradigm for creatives and martech leaders.
Marketing artificial intelligence (AI)
Why AI proficiency is today’s must-have marketing skill
This is what AI is actually changing in B2B marketing — and why your next career move depends on how fast you adapt.
Marketing artificial intelligence (AI)
5 stories for marketers coming out of Google Cloud Next 2025
From AI agents and multimodal content creation, to real-world stories from major brands, here's the good marketing stuff from Google Cloud Next.
Marketing artificial intelligence (AI)
What AI means for the future of agency-brand partnerships
Workflows are changing. Expectations are shifting. But agency value? Still strong — if both sides are ready to evolve.
Marketing artificial intelligence (AI)
Interactive MIR Resources – Gen AI for Content
Welcome to the interactive resources page for our MarTech Intelligence Report! We're now providing multiple ways for you to access our content.
Marketing artificial intelligence (AI)
5 simple AI-generated apps for marketers (and the prompts to start building them)
Our MarTechBot identifies five easy-to-create apps for marketers and suggests prompts to get them started.
Marketing artificial intelligence (AI)
AI-powered martech releases and news: April 3
Note to Microsoft (and other AI companies): This is a bad week to hit people with price hikes.
5 ways to help your B2B organization succeed with AI agents
More AI agents are coming, and your team needs to be planning for it right now. A new report from Forrester offers guidance for marketing leaders.
All the AI that glitters isn’t martech gold
The AI boom resembles a modern gold rush. Not all tools are worth the investment. Learn to separate real innovation from fool’s gold.
What are ‘phygital’ experiences and how can marketers use them?
'Phygital' experiences combine the physical and the digital. Is this a new label an old strategy?