Marketing artificial intelligence (AI)
MarTech is your source for marketing artificial intelligence content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, a buyer’s guide to generative AI for content creation, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care about marketing AI
In order to engage customers in a personal way, at a very large scale, AI or machine learning is essential. Chatbots and smart assistants are already leading client interactions, and AI-generated content is taking the content marketing world by storm. AI also enables the analysis and interpretation of data at a speed and volume beyond human capabilities.
Algorithms are continuing to improve as well, accelerating optimization in near real-time. As AI improves, use-cases are only going to increase.
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Dig deeper into marketing AI:
Marketing artificial intelligence (AI)
How to Protect and Control Your Brand Reputation in AI Search
AI search is reshaping brand discovery. Here’s how to actively manage your presence in AI responses before they define you.
Marketing artificial intelligence (AI)
Reclaiming relevance in an AI-overloaded, buyer-led market
AI saturation is crowding the market. Learn how to cut through the noise, earn trust and connect with today’s buyers.
Marketing artificial intelligence (AI)
Agentic AI is about to transform the martech stack — and the way marketers work
AI agents handling complex tasks independently are changing how marketing gets done. The key is integrating systems and data so they can act effectively.
Why the AI era could be the revenge of the English major
As AI takes over routine work, the valuable marketing skills may no longer be technical. Curiosity, adaptability and leadership will be career essentials.
Why AI-powered relevance is replacing personalization in B2B marketing
Stop chasing names and start targeting buyers ready to buy. AI-powered relevance tools let teams focus content, align with sales and close deals faster.
Marketing artificial intelligence (AI)
Google says web traffic isn’t declining. Google Gemini and five other LLMs disagree.
Who are you going to believe, Google or six LLMs trained on every piece of data on the planet?
Winning genAI search requires structured, persona-driven content strategies
With Perplexity and OpenAI’s emerging AI browsers promising deeper personalization, brands must rethink visibility to stay ahead.
5 practical strategies for better collaboration between marketing and IT
Marketing and IT don’t always speak the same language. That disconnect delays projects and kills innovation. These five tactics change the game.
Marketing artificial intelligence (AI)
AI convenience is replacing durable marketing strategy with disposable thinking
AI's convenient answers come at a cost: Damage to our critical thinking. AI can't provide the depth, context and insight needed to make a marketing strategy.
Clari and Salesloft merger ushers in the era of ‘autonomous revenue systems’
Clari and Salesloft are promising a new era, where AI meets action to boost alignment and growth. What does that mean for marketers and MOps pros?
Marketing artificial intelligence (AI)
Implementing AI without a problem is a fast road to failure
High-priced pilots. Tools no one uses. Here's how teams go wrong with AI — and how to start with strategy, not just shiny tech.
Marketing artificial intelligence (AI)
The secret to getting your marketing team to use AI
AI only works when your team trusts it. Transparency turns it from a black box into a reliable growth partner.
How to turn SEO wins into GEO dominance
If you’ve already invested in SEO, you’re on track for GEO. See how to surface your content in AI search results.
Why it’s time to treat AI referrals as their own channel in GA4
AI search visits are hiding in your GA4 reports. A dedicated AI channel can reveal its impact on discovery, engagement and conversions — and help optimize for it.
Marketing artificial intelligence (AI)
Prompt engineering is dead. Long live context engineering!
Prompt engineering isn't a strategy. To unlock real impact from AI, go-to-market teams must stop scaling improvisation and start engineering context.
Closing the gap between creative and marketing performance
Creative and performance teams have long operated in silos. Now, AI is bridging the gap — turning emotional storytelling into data-driven, real-time results.
Marketing artificial intelligence (AI)
Unlocking efficiency: Standalone task automation with AI marketing tools
Explore how marketing teams can use AI to automate repetitive tasks for faster, more consistent execution. Learn best practices, real-world use cases, and what to look for in standalone task automation tools.
Marketing artificial intelligence (AI)
Integrated task automation: How to build smarter, connected workflows across the enterprise with AI
Discover how integrated task automation connects tools, eliminates manual work, and improves efficiency across departments.
Ad fraud is hitting B2B where it hurts: Lead gen
Ad fraud is undermining B2B lead gen through bots, fake data and shady list practices. Here’s how to spot the red flags and protect your funnel.
Salesforce Agentforce pricing models continue to evolve
Salesforce offers new Agentforce pricing models as business leaders express concern over AI spending and value.
Marketing artificial intelligence (AI)
AI’s big bang effect means marketing must evolve or die
AI is reshaping the core of marketing. Staying competitive now means reengineering strategy, structure and leadership—fast.
Adapting your GTM to win the AI-driven buyer
Buyers don’t browse anymore. They consult AI. Discover how your GTM playbook must evolve to stay visible, relevant and ahead.
Marketing artificial intelligence (AI)
How to vet AI tools for marketing: Key questions to ask
Before buying any AI tool, ask the right questions. Learn how to vet AI solutions for fit, ROI, data privacy, and integration across your marketing stack.
Messy data is your secret weapon — if you know how to use it
Your messiest, most overlooked data could hold your most valuable insights. With LLMs and ETL, even dirty data is a goldmine.
Marketing artificial intelligence (AI)
3 ways to turn missed calls into conversions with AI Voice Assist
Turn unanswered calls into revenue. Capture, qualify, and convert every lead 24/7 while improving ROI, ad performance, and client satisfaction.
HubSpot adds another CRM connector, this time with Claude
HubSpot follows up its ChatGPT connector by teaming up with Claude. Expect to hear more concerns about data privacy.
AI tools are rewriting the B2B buying process in real time
AI-driven buyers aren’t browsing your gated content — they’re already making decisions. Chris Penn discusses how this shift is leaving sales teams in the dark.
What is Replit, and how can marketing and marketing ops pros use it?
Tired of waiting on dev teams for every tool or test? Replit empowers marketers to build, test and iterate fast—with zero setup required.
Marketing artificial intelligence (AI)
3 tips for getting your team started with AI
Still stuck fiddling with AI tools? Ditch the overwhelm. This guide shows how simple habits can turn AI into your team’s biggest productivity win.
Marketing artificial intelligence (AI)
Making AI deep research work for strategic marketing tasks
For marketers buried in sources and short on time, deep research offers a faster path to clarity, synthesis and strategy.
Why AI spending isn’t boosting marketing
A disconnect between leadership and marketing teams means AI investments aren't going to solve critical operational bottlenecks.
Distributed storefronts demand smarter, faster brand strategy
Legacy marketing structures can't keep up with distributed commerce. Unify operations, identity and intelligence to thrive in an always-on retail environment.
When AI makes customer experience feel personal
Great CX starts with purpose, not technology. Create smart, human-centered experiences by focusing on what really matters.
Optimization and personalization
What marketers can learn from manufacturing’s shift to precision CX
AI is analyzing decades of manufacturers' customer data to create customer experiences precisely tailored to their different needs.
Marketing artificial intelligence (AI)
Before scaling AI, fix your data foundations
Even the best genAI plans fail without data readiness. Here’s how to assess your current state and align your data strategy for success.
When AI summarizes health data, small errors become big risks
A credible health stat didn’t hold up. This real-world example reveals how AI search can mislead and how healthcare brands can respond.
Marketing artificial intelligence (AI)
FLUQs: Answer the hidden questions or vanish in AI search
Your brand isn’t competing for rankings anymore. The name of the game is reuse.
Why visibility is now the most important marketing metric
Here's how AI determines which content gets seen — and why visibility now drives brand performance.
How AI is winning digital shoppers through personalization
AI isn’t just improving digital retail — it’s helping brands win the battle for attention, engagement and loyalty.
Marketing artificial intelligence (AI)
Six predictions about AI and marketing that may surprise you
AI isn't replacing marketers—it's transforming them. Discover what the future holds and why most orgs still aren't ready for it.