Ecommerce
MarTech is your source for ecommerce content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care:
Shoppers are increasingly using digital channels to buy products, even when they visit physical stores. It’s no longer a question of if your customer is online, but how you can use specific touchpoints to help them on their journey. This transformation in experience brings retail chains, direct-to-consumer brands and even traditional consumer packaged goods in closer competition as they all strive to deliver the seamless purchase options their customers prefer.
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Reaching consumers in the age of AI: What you need to know about search and social media
Search still reigns supreme with consumers, but the cracks are showing as younger demographics increasingly use social media.
Salesforce unveils integrated ecommerce storefronts
Salesforce Starter and Pro Suites now have ecommerce storefront capabilities alongside marketing, sales and service.
Google shakes up ad auction dynamics for holiday shopping
Changes to PMax and Standard Shopping campaigns require advertisers to adjust strategies during this holiday shopping season.
Bluecore moves into experimentation
Experimentation Hub from Bluecore is aimed at providing insights into which digital strategies are working — and which aren't.
2024 online holiday spending set for record year with $240 billion in sales
Adobe expects an 8.4% increase over last year’s online spending, nearly twice the increase seen last year.
U.S. FTC ban on fake, AI-generated reviews takes effect Oct. 13
The FTC wants to clean up fake reviews and fabricated social media followers. Let’s hope it’s got a big bucket.
Drive ecommerce growth with proven personalization strategies
Learn how personalization can boost average order value, click-through rates, and customer satisfaction, leading to increased engagement and loyalty.
SAP integrates with Gainsight and ChannelEngine
SAP announced new integrations to support customer success, sales and ecommerce at SAP CX Live today.
Marketing artificial intelligence (AI)
Salesforce launches new, ‘more trustworthy’ generation of AI bots
Agentforce is designed to take actions on its own using guardrails and can be customized without much technical know. CEO Marc Benioff calls it, "AI for the rest of us."
Ecommerce sees positive spending trends
Consumers and ecommerce brands agree the sector's outlook is positive. But they part ways when it comes to what makes a good shopping experience.
5 key trends we’re seeing in B2B marketing
These five trends are knocking traditional B2B marketing sideways. They're here to stay.
Retailers struggle to identify site visitors
A new report from Bluecore shows up to 85% of visitors to ecommerce sites going unidentified and therefore hard to connect and engage with.
Second quarter saw slowing ad spend on most platforms
While Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower growth, YouTube was up 28% thanks to a big increase in impressions.
The top ecommerce trends from record-breaking Amazon Prime Day 2024
Big-ticket items like furniture and electronics benefited from deeper discounts as online buyers proved ready to pounce.
How AI is shaping the future of ecommerce advertising
Use AI-powered solutions to drive personalization and boost sales and conversions.
5 ways loyalty programs help you maximize profits
Loyalty programs are a great way to grow revenue for your business. Get an understanding of the types of loyalty programs, their strengths and more.
How M&M’s transformed ERP and commerce with composable architecture
Mars Wrigley hit the ecommerce sweet spot with agile marketing, enterprise resource planning and technology integration.
Are you selling me a real Prada bag or a fake?
Marketing luxury goods like handbags and watches requires a means of sourcing those goods — and telling if they're real or fake.
Marketing artificial intelligence (AI)
Will genAI turn off your core consumers?
Gartner's Kate Muhl says there are risks to using genAI in the B2C space. Learn how your core audience feels about it.
Salesforce: Shoppers are saving their big moments for later in 2024
Consumers are waiting for discounts in Q4 and new customers are more expensive to acquire (thanks in part to the election).
Alicia Arnold: Spotlight on the expert
Alicia tells us how she discovered her talent for translating technology and helping marketers better serve their customers.
Content management systems (CMS)
What is a headless content management system?
The adoption of traditional and headless content management systems are part of a move toward greater agility in marketing, giving marketers more flexibility and speed in changing where content is distributed and how it is displayed.
Digital commerce gets off to a slow start in Q1
The latest Shopping Index from Salesforce shows very small growth YoY. Are shoppers holding back?
What is B2C marketing? Definitions and strategies
Here's what you need to know about B2C marketing, key B2C strategies, challenges facing B2C marketers and trends.
The future of marketing is social
Learn how a strategic approach to social media can help brands drive significant bottom-line results
Consumers want to buy from the ‘right brand’
A new report from Intuit Mailchimp locates consumers on the commitment spectrum, from "inert" to "fandom."
Customer relationship management (CRM)
MarTech’s CRM experts to follow
CRM is essential to martech. Doesn't matter if you're B2B or B2C, you use it. Here are the must follow voices to stay up to date on the latest developments.
SAP Emarsys launches AI Product Finder
Emarsys, an SAP company, is launching tools aimed at helping marketers quickly find relevant content for emails using GenAI.
Google testing tools to provide more personalized shopping experiences
The tech giant is experimenting with new product discovery elements, including generative AI for product search and virtual try-on technology.
Marketing artificial intelligence (AI)
Retailers struggle with basics for generative AI
Retailers can't wait to start improving in-store and online experiences with genAI. First, they need to get their data in order, finds Salesforce in a new survey.
How to build trust and loyalty in retail with reception marketing
Here's how retail brands can connect with consumers by delivering valuable content whenever and wherever they need it.
How ThriftBooks uses data insights, loyalty and experience to drive ecommerce sales
The independent online bookseller used year-round ecommerce strategies to grow sales 20% over the holidays.
Salesforce announces new tools for retail marketers
Generative AI is at the heart of new solutions for retail marketers, merchandisers and shoppers.
Google to shut down Business Profiles websites
Businesses wanting to maintain their online presence will need to rebuild their sites using an alternative platform.
How AI-powered features are revolutionizing marketing automation platforms
New artificial intelligence functions for MAPs can do everything from generating personalized content to optimizing campaigns.
MarTech’s ecommerce experts to follow
Ecommerce is essential and constantly evolving. Here's our list of the must-follow experts who will keep you on top of the latest and best.
$221 billion adds up to a record online holiday season
The holiday season just past shattered all records for ecommerce with online sales growing almost 5% over 2022.
2024 Predictions: Social media’s evolution
Are consumers cooling to social media or are they willing to engage? Here’s where marketers will commit their efforts in the year ahead.
2024 Predictions: Ecommerce and retail
Where do customers want to shop in 2024? Everywhere. Here’s how digital marketers will impress them and get them to purchase.
Marketing artificial intelligence (AI)
Getting help with customer experience transformation: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Getting help with customer experience transformation.