Marketing technology
MarTech is your source for marketing technology news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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5 tips for marketers planning to evaluate B2B data vendors
Need a B2B data vendor to help with enrichment or hygiene? Review this list of five tips first.
10 must-use marketing updates in the Salesforce Summer 2025 releases
These 10 updates will help marketers in the Salesforce platform work smarter.
CTV ad spend jumps 16% as digital video becomes dominant force in TV/video market
One thing driving the spending is streaming platforms' improved programmatic and self-serve activation tools.
Your subscribers are tired and distracted, so give them less and they’ll love you more
With shrinking attention spans, traditional newsletters are struggling. Here’s how to shift to smarter, more focused email marketing.
Consumers say email is the channel of choice for brand interactions
MarTechCharts highlights data of interest to marketers and marketing operations professionals.
Your next marketing challenge may be winning over the AI in charge of the customer’s inbox
An inbox that acts like a personal assistant? AI could turn email into a smart, signal-based system that fits your daily life. Here's how.
Digital experience platform (DXP)
3 critical truths about DXP platform selection
Most DXP investment failures stem not from missing features, but broken fundamentals. Consider these truths before inking the deal.
Why mindset, not just tech, defines AI success in marketing
AI changes everything — especially making decisions, learning and leading. Here's how to shift from optimization to reinvention.
Why don’t martech vendors provide a tool for the metric that matters?
We keep optimizing based on attribution, not impact. It’s time martech tools let us test what really drives incremental results.
Marketing artificial intelligence (AI)
What, exactly, is a ‘full-stack marketer?’
Does the 'stack' in 'full stack' refer to tech or marketing skills? And does it even matter?
4 pitfalls of digital transformations and how to avoid them
Stop building data and martech solutions no one uses. Start activating transformation that delivers real ROI.
The skills marketers need in 2025 and beyond
The marketing world needs strategic thinkers and project managers, a report by the AMA found.
Marketing artificial intelligence (AI)
How to tell if it’s real AI or just automation at a higher price
Not all “AI” in martech is created equal. See past the buzzwords and spot the difference between rule-based logic and adaptive learning.
HubSpot expands its AI capabilities with Dashworks acquisition
HubSpot’s Breeze Copilot is getting a boost by adding natural language AI from Dashworks to answer users’ questions.
These are the challenges and barriers impacting your martech stack
We’ve got four ways to consume the 2025 State of Your Stack report, and none of them require a registration.
5 things we learned about AI at the Spring 2025 MarTech Conference
AI came up often at the Spring 2025 MarTech Conference, and these are the lessons we took away.
Marketing artificial intelligence (AI)
Are marketers really replacing martech tools with low-cost, AI-generated apps?
What does it mean for SaaS martech vendors when the users have so much control?
The 14 best HubSpot updates from March 2025
March was a big month for HubSpot, with 132 updates shipped to users of the platform. Here are the 14 admins and managers need to know.
HubSpot Marketing Hub is moving up to better serve larger marketing teams
A report from HubSpot Spotlight, where new features to help overwhelmed teams made their debut.
Salesforce Agentforce: What you need to know
Agentforce represents the shift from generative AI to agentic AI. Updated with details of an expanded partnership between Google and Salesforce.
U.S. state data privacy laws: What you need to know
Updated with information on New Jersey's privacy law and Virginia's ban on collecting data about consumers' sexual and reproductive health.
12 over-looked content marketing tools and features you should be using
Level up your content tool stack with these highly effective yet oft-underrated content and SEO tools.
Marketing artificial intelligence (AI)
5 stories for marketers coming out of Google Cloud Next 2025
From AI agents and multimodal content creation, to real-world stories from major brands, here's the good marketing stuff from Google Cloud Next.
A martech tale of multi-channel confusion
Two phone numbers, one customer and a scheduling mix-up — here’s what happens when messaging systems don’t communicate.
13 must-try B2B marketing optimization tools
Check out exciting tools that can optimize your B2B marketing efforts, from data to video and AI.
All the AI that glitters isn’t martech gold
The AI boom resembles a modern gold rush. Not all tools are worth the investment. Learn to separate real innovation from fool’s gold.
8 challenges for marketing teams navigating the MAP market
If your team is in the market for a marketing automation platform, here are eight things to keep in mind.
Mobile marketing with RCS: What you need to know
RCS is game-changing technology for mobile marketing. Updated with news from Attentive on its RCS shopping capabilities.
Braze picks up AI decisioning with OfferFit acquisition
OfferFit can personalize more than 100 characteristics in an email with its AI technology.
The future of the martech stack and marketing operations is ‘unstructured’
The next wave of data management disruption is coming, as AI churns out more unstructured data. Is your stack prepared?
Is your email platform built for today’s email challenges?
Email has gotten complicated. Is the platform your email team is using equipped to handle it?
Marketing artificial intelligence (AI)
State of the Stack 2025: Homegrown martech surges as AI accelerates development
Spurred by AI, marketers are using more tools than ever, and they're making an increasing number of them, according to The MarTech State of the Stack report.
Brand apathy growing among U.S. consumers
Consumers choose les expensive options they don't see as inferior in quality. Can better consumer engagement fix that?
AI and email marketing: All hype or real game-changer?
Is AI truly revolutionizing email marketing, or is it just another overhyped technology?
The 16 best HubSpot updates from February 2025
With a whopping 115 updates launched last month, we’ve identified the 16 most impactful changes to optimize your team’s performance and strategy.
Marketing artificial intelligence (AI)
Agent Orchestrator launches Adobe into the agentic age
A part of Adobe Experience Platform, it lets businesses build, manage and orchestrate AI agents from Adobe's ecosystem and third-party sources.
How more tools and tactics hurt marketing performance
Piling on platforms and tactics may be sabotaging your marketing. See why scaling back may be the smartest move yet.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: March 13
An AI start-up turning down investors' money? DeepSeek's founder is doing just that for some very pragmatic reasons.
Marketing artificial intelligence (AI)
Are synthetic audiences the future of marketing testing?
Synthetic audiences are constructed from real-world demographic and behavioral data, allowing marketers to question them about consumer preferences.
The smart way to handle overlaps in your martech stack
Feature bundling and stakeholder preferences contribute to martech overlap. Here's how to analyze and manage it strategically.