Marketing technology
MarTech is your source for marketing technology news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Building AI agents that move from conversation to conversion
Vertical AI agents are the next martech power players — built to know your brand, act with context and drive real results.
Salesforce Marketing Cloud enters the agentic era
Meet Agentforce Marketing, a far cry from what marketers had available 25 years ago, when its ancestor was launched.
Smarter reporting, AI enhancements lead HubSpot’s September 2025 updates
The September update focuses on practical, long-requested updates and fewer show stoppers than August.
StackAdapt unveils a martech suite combining programmatic, data and email marketing
StackAdapt sees an opportunity to activate data and drive cross-channel impact.
Twilio launches data tools to help marketers trust their signals and move faster
The new data tools aim to turn trusted data into faster decisions, smoother campaigns and customer experiences that actually deliver.
Data infrastructure consolidation continues as Fivetran, dbt Labs merge
M&A in the data ecosystem has some concerned about the future of open-source tools.
Mailchimp delivers new toys for retailers ahead of the holidays
Fragmented tools and data gaps make holiday campaigns harder to connect across channels. Mailchimp wants to help.
Salesforce launches Agentforce 360 to embed AI agents directly in Slack for marketing teams
As Salesforce makes Slack the hub for AI agents, marketers face familiar hurdles: fragmented data, unclear ROI and cost creep.
Marketing artificial intelligence (AI)
Zeta Global unveils ‘superintelligent,’ natural language AI agent
Athena from Zeta brings voice-powered intelligence straight into marketing workflows.
Martech stacks evolve through capabilities, not tools
Future-ready stacks combine SaaS, AI, workflows and human skills into adaptive systems. Here’s how to manage capabilities as your new foundation.
Customer journey orchestration
Your website isn’t ready for AI agents — here’s what needs to change
Most websites aren’t built to support the seamless, personalized agent-drive experiences customers now expect.
6 common agentic AI pitfalls and how to avoid them
Hearing horror stories about agentic AI implementations? Your company needn't be a victim.
Salesforce Agentforce: What you need to know
We've updated our page on Agentforce with details on Agentforce for IT Service and more.
Salesforce says social engineering to blame for breaches leading to ransom demands
Salesforce said its platform wasn’t compromised, but that’s little consolation to the companies and consumers potentially impacted.
Marketing artificial intelligence (AI)
Oracle debuts AI agents for CX and revenue teams
Oracle’s new AI agents connect marketing, sales, service, finance and more, giving them a view across the enterprise.
What Is Open Semantic Interchange (OSI), and why should marketers care?
Martech is drowning in silos and inconsistent data. OSI could solve the chaos with one open standard, giving teams clarity and control.
Salesforce announces new initiatives to build trust in AI agents
AI projects fail from bad data and weak governance. Having bet the house on agents, Salesforce is going to keep working to fix those gaps.
Technical branding: The system that teaches machines who the brand is
Discover why technical branding – speed, semantics, security – now drives AI search performance, and how to stop brand drift before machines define you.
U.S. state data privacy laws: What you need to know
Updated with information on Maryland and Nebraska's new data privacy laws
Zeta Global acquires enterprise software business from Marigold
Marigold is holding on to its SMB tools like Campaign Monitor and Emma, but its relationship marketing apps are on the move.
ActiveCampaign declares ‘the days of classic marketing automation are over’
ActiveCampaign lays out its vision for autonomous marketing, and AI agents are central to the game plan.
How to measure your CreativeOps maturity to unlock performance
Benchmark your CreativeOps function and prioritize initiatives that accelerate performance, efficiency and martech value.
Beyond Inbound: The 16 best HubSpot updates from August 2025
AI everywhere, cleaner data and a smarter way to build campaigns. Here’s what matters most from the August updates.
Building a stack for the dominant forces of data and AI
At the MarTech Conference, we were told to design for change, decide with context and collect consent at the point of capture.
The secret to standing out in the age of AI is telling stories only you can tell
AI can churn out content at scale, but only human storytelling can make it resonate, convert, and stick in people’s minds.
How is AI reshaping martech replacements? Share your insights
The 2025 MarTech Replacement Survey is here. Take a few minutes to share your experience reshaping your martech stack.
GrowthLoop wants to help retailers capture more retail media dollars
Retail media networks are booming, but legacy tech holds them back. GrowthLoop aims to power modern, AI-driven ad sales.
Customer relationship management (CRM)
Monday.com welcomes marketers to its CRM with AI-powered campaigns
Marketers are drowning in disconnected tools. Monday.com wants to connect CRM data to campaigns in real time — no sales syncs needed.
Why every technology revolution feels the same, until it isn’t
Excited by every AI tool? You’re not alone. But history shows tech hype often skips the hard part: real change.
The martech refresh cycle is a myth
Vendors push unneeded upgrades, forcing marketing leaders into cycles of constant, costly replacements that solve nothing.
Why vendor agility often trumps analyst rankings
Enterprise platforms may offer strong features, but their scale and processes often lack the speed, customization or flexibility you need.
Turn your scattered data into actionable insights
For marketers overwhelmed by disjointed data... we get it. Discover how to activate what you already have.
What are marketers saying about HubSpot’s Loop Marketing playbook?
Loop Marketing reimagines content strategy for the AI age. How you feel about it depends on how you think about marketing.
Adobe makes AI agents and orchestrator generally available
Adobe says its new AI agents are ready to automate and optimize everything from site journeys to site fixes.
Why pilots, not RFPs, define the future of martech selection
The RFP is outdated for martech. Learn faster, outcome-driven ways to select vendors through real-world pilots and partnerships.
4 ways AI is reshaping marketing operations (and how to prepare)
Manual data cleanup slowing you down? AI automates hygiene, enriches insights and optimizes campaigns. Let's make your workflows smarter.
What should sit at the center of your martech stack in the age of AI?
Data is exploding, stacks are sprawling, and AI is raising the stakes. Discover what needs to sit at the center of your martech stack — before it’s too late.
Agility is the new foundation of marketing infrastructure
In a volatile market, CMOs must trade rigid martech stacks for agile, modular systems that drive personalization, speed and measurable growth.
HubSpot debuts a new AI playbook at Inbound as content marketing falters
Content traffic is down. Old funnels are fading. HubSpot hopes Loop Marketing is an AI-first strategy to win attention and conversions.
How to build internship projects that help future talent and current teams
Plan impactful projects for martech interns that deliver value to your team while creating powerful learning opportunities.