Marketing technology
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Clari and Salesloft merger ushers in the era of ‘autonomous revenue systems’
Clari and Salesloft are promising a new era, where AI meets action to boost alignment and growth. What does that mean for marketers and MOps pros?
Marketing and IT are rewriting the rules of digital transformation
From shared data stewardship to co-owned tech stacks, see how marketing and IT are building more adaptive, insight-driven businesses.
Salesforce’s investment in Genesys is strategic, not just financial
AI is transforming the customer experience space, and we're witnessing the start of an arms race.
What do we think we know about what helps brands gain citations on LLM results?
Struggling to get your brand cited in AI search results? Without visibility, your content stays hidden. Optimize with authority and structure to stand out.
Email designer updates take center stage in Adobe Marketo July updates
Improvements to the new email designer headline the July Marketo Engage release, but REST API updates and identity deprecations are also worth reviewing.
Who’s watching the security of your martech stack?
Better cooperation between IT, marketing and data means fewer turf wars, but every app carries some risk.
U.S. state data privacy laws: What you need to know
Updated with information on Minnesota's new data privacy law.
HubSpot adds another CRM connector, this time with Claude
HubSpot follows up its ChatGPT connector by teaming up with Claude. Expect to hear more concerns about data privacy.
Salesforce Agentforce: What you need to know
Agentforce represents the shift from generative AI to agentic AI. Updated with details on Agentforce for Revenue.
Your brand, everywhere: Engineering discoverability in a multimodal world
Engineer a brand that’s machine-readable, contextually rich, and discoverable in every search modality.
Transform your content creation from chaos to consistent brilliance
Build a scalable content ops system with playbooks, workflows, templates and feedback loops that drive consistency, quality and team efficiency.
5 critical mistakes in marketing budget allocation, and 5 ways to spend smarter
Wasting budget on stale channels and shiny toys? Learn the smarter ways to shift spend and fuel real marketing performance.
What’s the biggest technology and media shift for marketers that doesn’t involve AI?
While AI gets all the attention, there's another shift impacting marketers that can't be ignored.
Marketing artificial intelligence (AI)
Before scaling AI, fix your data foundations
Even the best genAI plans fail without data readiness. Here’s how to assess your current state and align your data strategy for success.
Satisfaction with martech stacks varies by company size
Mid-size companies are most satisfied with their martech stacks. Smaller companies, not so much.
14 HubSpot updates from June 2025 you can’t miss
HubSpot’s June updates will help with smarter AI, cleaner data and more power across the platform. Here are the updates you need to know.
Frankenstein AI and the collapse of the GTM playbook
Disconnected stacks and outdated tactics are eroding pipeline and trust. Real growth starts with aligning signals, systems and teams.
B2B buyers want less sales contact
But when B2B buyers do want to engage sales, it's often at critical moments in the process.
Why assumption-based GTM strategy is facing a powerful reckoning
It's time to replace familiar, untested, "how we've always done it" methods with ones that are tested and proven.
If it tells the right story, brand fuels demand
Why and how to build a brand that's true to your company and resonates with customers.
An honest guide to smart martech modernization
Stop apologizing for your "outdated" stack. While competitors chase shiny new tools, you can build something lean, effective and profitable.
Marketing artificial intelligence (AI)
The harsh reality of AI in marketing
Yes, AI can summarize your meetings. No, it still can’t write like you. Here's what it actually delivers, and what it gets wrong.
Marketing results don’t add. They multiply and synergize.
Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid media measurement.
Using AI to build a DIY customer sentiment analysis solution
Struggling to decode survey free-text responses? You’re not alone. Discover how AI tools like Gemini turn chaos into clarity — without extra cost.
An outcome-driven framework for core martech selection
Make smarter martech choices with a four-point framework that connects marketing needs to business outcomes and technical realities.
Use AI marketing tools to automate and scale your strategy
Learn how to choose the right AI marketing tool by comparing intelligence levels, automation depth, and structural fit for your team’s workflow and goals.
Which martech categories will disappear if they don’t include AI?
Basic tools are falling behind. As AI raises the bar, your martech stack needs to evolve —or risk fading into irrelevance.
Take a look at what’s inside Agentforce 3
Want to see what your AI agents are doing? Agentforce 3 delivers full visibility, real-time alerts and control to the ‘digital labor force.’
Klaviyo turns AI and data loose on the challenges of multichannel marketing
Juggling channels, losing time and revenue? Klaviyo wants to fix the chaos with AI-optimized, real-time omnichannel execution.
3 tools every martech pro needs to turn strategy into action
When juggling projects, platforms and people, these practical tools — from RACI charts to product catalogs — help keep initiatives on track.
Supermetrics acquires real-time CDP Relay42
Another standalone CDP is off the market, as consolidation continues to hit the space.
CMOs, CEOs and marketers are all struggling with martech data issues
Three major surveys reveal that data integration and organizational capability, not tools, are the biggest barriers to martech success.
Study shows AI agents struggle with CRM and confidentiality
The study, led by a Salesforce researcher, found agents had a 58% success rate on simple tasks and a 35% success rate on multi-step ones.
Enterprise tech stack & governance for multi-location SEO
Learn how to build a scalable tech stack and governance model to streamline SEO across multiple locations, boost visibility, and ensure brand consistency.
How to get started with AI optimization (and explain it to your leadership)
AI-powered search means it’s time to fundamentally rethink your brand visibility. We’ll show you how.
Nobody knows what a CDP is anymore — and that’s the problem
CDPs promised clarity and control. Now they deliver complexity and confusion. Here's how the smartest brands are responding.
Salesforce unveils agentic Marketing Cloud Next
The company says the updated platform can generate and execute a marketing campaign -- including briefs and segmentation -- in hours.
The 14 best HubSpot updates from May 2025
Most teams don’t have time to sift through every changelog entry or beta release in HubSpot. That’s why we’ve done it for you.
Marketing artificial intelligence (AI)
Where are marketing teams under-utilizing AI?
Many marketers were introduced to AI for copywriting, but the technology can do so much more.
HubSpot’s ChatGPT connector generates excitement and some concerns
The excitement online outweighs concern, but marketers need to make sure they evaluate risk before turning AI loose on customer data.