Agile marketing
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What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Your 4-step guide to local marketing success
Local marketing requires going very deep on a particular group of people. Here's what you need to know.
Transforming agile marketing with generative AI
The future of faster delivery, lower costs and more revenue for B2B marketers.
What is marketing operations and what do MOps professionals do?
Learn what marketing operations is and why it's important.
From creative briefs to conversations: The key to better marketing alignment
Creative briefs have been a staple of marketing departments since the 1960s. Is it time to reexamine this relic in light of our current ways of working?
Crafting exceptional customer experiences with AI and agile: A 5-step guide
Harness the potential of AI and agile marketing to revolutionize your customer engagement efforts and exceed expectations.
5 ways to evolve agile marketing for real business results
Organizations thriving with agile practices are applying these five tips to achieve meaningful outcomes that align with their unique needs.
Navigating the cookieless future with cross-functional teams
The cookieless future demands teamwork. Learn the importance of cross-functional collaboration for marketers, IT professionals and beyond.
3 ways to be an adaptive leader in an agile world
Learn how agile planning, customer focus and skill diversification can empower leaders to thrive amid market uncertainty.
How agile marketing teams can work with AI
Agile teams have always been about the people, but AI is now disrupting human teams. Learn how to work with these non-human team members.
5 secrets of streamlining marketing workflows
Boost marketing collaboration and efficiency with streamlined communication, smart governance, work automation and more.
4 common pitfalls in failed agile marketing transformations (and how to avoid them)
To truly transform a marketing department to agile, you’ll want to watch out for the common failure points that have hindered other companies.
3 ways to improve team satisfaction and growth with agile marketing
Three agile practices to drive effective collaboration, sustainable work cycles and continuous improvement.
Case study: How Komet USA embraced agile marketing
The organization embraced agile marketing to prioritize tasks, improve transparency and enhance work-life balance.
3 ways to align marketers to business outcomes
Is your marketing team overwhelmed with tasks? Here are three key steps to shift from tactics to impactful outcomes.
B2C marketers are overwhelmed by growing challenges
Priorities like demonstrating ROI, implementing AI and meeting data challenges are proving too much for many marketers.
4 agile marketing metrics that really move the needle
Lost in the complexities of agile marketing? Here's how to measure its success with meaningful metrics that focus on outcomes.
9 questions to ask marketing work management vendors during the demo
Make sure to ask vendor reps about supported project methodologies, permissions, reporting, onboarding and support before moving on to the negotiations stage.
How to handle changes in agile marketing
Learn the agile marketing areas where frequent change is acceptable and how to manage them efficiently.
3 agile marketing tips to stop starting and start finishing
Use these three tips to keep marketing work moving and deliver customer value at the best possible pace.
3 key categories of a high-performing marketing organizational structure
Here's how to design an organizational structure that guides your people to deliver on your firm's unique vision and strategy.
The importance of Stakeholders and Practice Leads in agile marketing
Learn how these two roles supports the need for agility to take place at all levels within a marketing organization.
Agile marketing: What it is and why marketers should care
Learn what agile marketing is, why it’s important, and how it can help marketers succeed.
MetLife uses agile marketing to unleash pet insurance sales
MetLife, a leading global insurer, is using an agile marketing approach to unlock the power of self-governing teams, drive business growth, and connect with consumers.
Scaling agile with the Agile Marketing Navigator framework
The practices we've established in the Agile Marketing Navigator help drive culture change and the right behaviors for agility.
How to define your marketing organization’s rules of engagement
High-performing marketing organizations have clear, actionable principles for how they will and won't operate. Here’s how to define yours.
3 reasons marketers are 10 years behind with agile — and how to catch up
Why marketers have shown resistance to agile frameworks for their work — and how to overcome that resistance.
Stacey Ackerman: Spotlight on the expert
A discussion with our expert contributor about how she got into agile marketing and what the future holds for the space.
4 steps to becoming a more strategic marketer in 2023
In the face of uncertainties, we must take a data-driven approach to make marketing less of a cost center and more of a value-added partner.
Introducing an in-depth guide to the Agile Marketing Navigator
Download a free ebook containing all you need to know about the Agile Marketing Navigator.
How to build a customer value squad — and why
A small, cross-functional team copes best with volatile, uncertain, complex and ambiguous environments — in the operating room or in marketing.
Why we care about marketing management
Learn more about what marketing management is, its core concepts and why it's important.
Stakeholders: Getting started with the Agile Marketing Navigator
Here's how to manage relationships between an agile marketing Team and Stakeholders who have a vested interest in the work the Team is doing.
Practice Lead: Getting started with the Agile Marketing Navigator
A Practice Lead ensures that an agile team has the skills, tools and assets it needs to be effective.
Supporting Cast: Getting started with the Agile Marketing Navigator
This is a new role in agile, created jus for the Navigator. It helps understand how agile teams interact with third parties like agencies.
Agile Champion: Getting started with the Agile Marketing Navigator
Marketing is a lean machine and might benefit more from an Agile Champion than from a traditional Scrum Master.
Marketing Owner: Getting started with the Agile Marketing Navigator
The Marketing Owner understands business goals and is able to prioritize the work that needs to be done.
Teams: Getting started with the Agile Marketing Navigator
This week we look at the first of six agile marketing roles: the Team.
Partnering: Getting started with the Agile Marketing Navigator
Learn about the benefits of the key practice of Partnering.
Waste Removal: Getting started with the Agile Marketing Navigator
Waste prevents work getting done in an agile and efficient way. Here's how to remove it.
Cycle Time: Getting started with the Agile Marketing Navigator
Gaining visibility into all the steps involved in a marketing task sets you up to eliminate inefficiencies.