Taboola adds a third-party data marketplace

The New York City-based company says this is the first of its kind for a content discovery service.

Barry Levine on September 28, 2017 at 1:15 pm

It’s a good week for data marketplaces. Salesforce has opened up availability to its second-party data marketplace, while content discovery platform Taboola is adding third-party data to its targeting with the launch of its Data Marketplace.

Taboola said that the Marketplace — populated with audience segments from data providers like Oracle Data Cloud, Neustar, Acxiom and Bombora — is the first of its kind for such a content discovery vehicle.

The company provides those “you might also be interested in these” linked images at the bottom of many stories, allowing the user to choose other content that is being promoted by the same or other sites, or by advertisers.

[Read the full article on Martech Today.]

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.