Release Notes: Several features added to Marketo Engage

Marketo Engage, which became part of Adobe in 2018, has announced a new release, with some features available July 31, and others rolling out through the quarter.

Here are some highlights:

• ABM. An updated UI for account profiling, allowing simplified creation and editing of profiles within one screen;
• Forms service. Improved capabilities for blocking bot patterns, reducing number of spam form submissions;
• Sales Insight. This will now be enabled for customers with non-native Salesforce CRM integrations to enable sales teams to operate more efficiently;
• Sales Connect. Greater control over compliance with two-party consent for call recordings, with automated notification of intent to record;
• Internet Explorer 11. Among a number of deprecations, Marketo will cease support for IE 11 at the end of July. It will continue to support Google Chrome, Mozilla Firefox, Apple Safari, and Microsoft Edge.

More details can be found here.

Why we care. Although Marketo is no longer an independent marketing automation solution, it remains one of the leaders in the field. Users should keep abreadt of incremental improvements and changes to its operating system

About The Author

Kim Davis

Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.