Mobile App Developers Must Update Windows Phone Ad Units By September 12 To Continue Receiving Ads
After launching a number of pubCenter changes, Microsoft announced today that mobile app developers will need to update all existing Windows Phone Ad units by September 12 if they want to continue receiving ads. To update ad units, developers can select ‘Ad units’ under the pubCenter’s setup tab: From there, choose the specific ad unit […]
Spy on Any Website
After launching a number of pubCenter changes, Microsoft announced today that mobile app developers will need to update all existing Windows Phone Ad units by September 12 if they want to continue receiving ads.
To update ad units, developers can select ‘Ad units’ under the pubCenter’s setup tab:
From there, choose the specific ad unit to be updated:
Select ‘edit’ to associate the specified ad unit with a specific application:
After the mobile ad unit has been associated to an application, users can select a Category and Subcategory (if a subcategory is available) for each ad unit. According to Microsoft, selected Categories should reflect the same categories selected in the Windows Phone Dev Center.
Once updates have been made, users are instructed to save their updates and continue the process for each of their Mobile Ad Units. The announcement makes clear that any Ad units not updated by September 12 will stop serving ads.
Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. MarTech is owned by Semrush. Contributor was not asked to make any direct or indirect mentions of Semrush. The opinions they express are their own.
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.
View Author Profile
Add us as a preferred source on Google
Google's "preferred sources" feature allows users to customize their search results by selecting news outlets they want to see more often in the "Top Stories" section.
Add Martech NowRelated Articles
Clicks, visits, and engagement scores show what buyers did. Better marketing starts with understanding what they’re trying to accomplish.
Read More
Hyper-efficient funnels may boost short-term performance while eroding trust and marketer agency. Here’s where to draw the line.
Read More
Faster service is part of AI’s promise. Customers aren't impressed when speed comes with unresolved problems and no easy way to reach a person.
Read More
The most useful brand feedback often comes from what customers say and do when nobody is asking them to rate the experience.
Read MoreRelated Articles
Clicks, visits, and engagement scores show what buyers did. Better marketing starts with understanding what they’re trying to accomplish.
Read More
Hyper-efficient funnels may boost short-term performance while eroding trust and marketer agency. Here’s where to draw the line.
Read More
Faster service is part of AI’s promise. Customers aren't impressed when speed comes with unresolved problems and no easy way to reach a person.
Read More
The most useful brand feedback often comes from what customers say and do when nobody is asking them to rate the experience.
Read More