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MarTech » Customer & Digital Experience » March Mobile Market Share: Apple Gains, Android Drops, Microsoft Sees Some Movement

March Mobile Market Share: Apple Gains, Android Drops, Microsoft Sees Some Movement

The March smartphone market share numbers are out from comScore. What we see is Apple gaining 2.7 points to maintain its lead as the top US smartphone maker. Samsung also gained slightly and remains the number two smartphone manufacturer in the US. All other hardware makers, including Google’s troubled Motorola unit, lost ground. Below are […]

Greg Sterling on May 3, 2013 at 2:51 pm

The March smartphone market share numbers are out from comScore. What we see is Apple gaining 2.7 points to maintain its lead as the top US smartphone maker. Samsung also gained slightly and remains the number two smartphone manufacturer in the US. All other hardware makers, including Google’s troubled Motorola unit, lost ground.

mobile market share comscore March 2

Below are the smartphone operating system share percentages. Android lost about a point and a half of share. Apple gained 2.7 percentage points. And Windows Phones saw a slight gain.

comscore March mobile market share 1

These comScore data above stand in contrast to data released earlier in the week from Kantar (below), which show a smaller margin between iOS and Android, as well as very different numbers for BlackBerry and Windows Phones.

Kantar shows Windows Phones with a 5.6 percent share of the market, while comScore shows a 3 percent share. BlackBerry has 5.2 percent of the market according to comScore; Kantar says it’s less than a single point.
Kantar Worldpanel ComTech smartphone data

The following are market share data based on March US Internet traffic according to StatCounter.

  • iOS — 52.5 percent
  • Android — 40.1 percent
  • BlackBerry — 2.7 percent
  • Windows Phone — 1.2 percent
  • Symbian — 0.5 percent
  • Combined other — 3.0 percent

ComScore says that 58 percent of mobile users in the US now own smartphones. The most recent Nielsen figure is 60 percent.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


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About The Author

Greg Sterling
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.

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