Measuring Online Marketing To Offline Success: A Panel Discussion

How do you connect your online marketing efforts to offline sales and success? That’s the focus of a panel at iMedia Content Summit involving Universal Pictures, Clorox and Nuance Digital Marketing. Our live blog below:

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How do you connect your online marketing efforts to offline sales and success? That’s the focus of a panel at iMedia Content Summit involving Universal Pictures, Clorox and Nuance Digital Marketing. Our live blog below:


Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.


About the author

Danny Sullivan
Contributor
Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land, MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.

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