MarTech Today: YouTube brand safety solutions from IAS and DoubleVerify, the 2019 Stackie Awards & more
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: IAS, DoubleVerify release YouTube brand safety solutions Dec 14, 2018 by Robin Kurzer The third-party solutions aim to give advertisers greater assurances that their video ads appear against brand suitable content. Want […]
Barry Levine on December 17, 2018 at 9:00 am | Reading time: 1 minute
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- IAS, DoubleVerify release YouTube brand safety solutions
Dec 14, 2018 by Robin Kurzer
The third-party solutions aim to give advertisers greater assurances that their video ads appear against brand suitable content. - Want to understand your marketing stack better? Enter the 2019 Stackie Awards
Dec 14, 2018 by Robin Kurzer
Entry is free and open through March 15, 2019. - The MarTech Minute: Magnolia updates its CRM, Formstack buys QuickTap, more
Dec 14, 2018 by Robin Kurzer
The martech week in review: News and announcements in marketing technology this week that you might have missed.
From Marketing Land:
- Google adds pay for conversions bidding in Display campaigns
Dec 14, 2018 by Ginny Marvin
Advertisers can pay for conversions rather than clicks or impressions.
From Around The Web:
- Imax Is Shutting Down Its VR Business, Closing Remaining Three VR Centers in Q1, www.variety.com
- 10 Agency Pros Share How AI Has Improved Their Workflow, www.forbes.com
- Can Artificial Intelligence Save Digital Advertising?, aithority.com
- This early GDPR adtech strike puts the spotlight on consent | TechCrunch, techcrunch.com
Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.
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Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.