MarTech Today: What XR is, nurturing in an always-on world & Facebook owns the top app

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• MarTech Landscape: What is XR?
  Mar 12, 2018 by Barry Levine
  If you’re getting dizzy categorizing all the reality-transforming technologies, here’s an increasingly popular term that covers the entire channel.
• Don’t miss out on special MarTech rates, expiring Saturday
  Mar 12, 2018 by MarTech Today
  Unlock 40+ sessions, 45+ experts, 100+ exhibitors plus $350 in savings!
• Mastering nurturing in an always-on world
  Mar 12, 2018 by Sonjoy Ganguly
  Contributor Sonjoy Ganguly explains how to win today’s B2B decision-maker by knowing exactly how to use one key strategy.

From Marketing Land:

• Report: Facebook owns the top mobile app in 10 out of 13 countries measured
  Mar 12, 2018 by Greg Sterling
  Report from comScore examines key trends, shows mobile dominates user engagement but desktop still has greater reach in some markets.
  
• Ad fraud allegations continue to besiege Newsweek Media Group
  Mar 12, 2018 by Ginny Marvin
  DoubleVerify says it found fraudulent code on the company’s Newsweek and International Business Times domains.

From Around The Web:

• “Blockchain” is meaningless, The Verge
• ‘An engineered feel-good factor’: Why autoplay video will persist, Digiday
• Google Empathy Lab founder: AI will upend storytelling and human-machine interaction, VentureBeat
• Inside Facebook’s Bet On An Augmented Reality Future, Forbes
• Will AMP Become a Web Standard for the World of Commerce?, Street Fight

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.