Chrome browser to update to material design ‘across all operating systems’

Reportedly, the changes will be most pronounced on iOS.

Chat with MarTechBot

Google Chrome Logo 1920

Based on Google Chrome enterprise release notes, The Verge reported that Google’s browser will get a “new design across all operating systems.” That will bring material design aesthetics to all platforms.

The design changes reportedly will be most pronounced on iOS, where navigation controls will be moved to the bottom of the screen. September 4 is the scheduled date for the start of the rollout.

Material design was first introduced by Google in 2014. It’s a kind of successor or alternative to flat design and emphasizes bold color, white space and three-dimensional perspective. The overarching principle is visual appeal but in the service of functional objectives — not just design for design’s sake.

Google released Chrome in 2012, and it became the world’s leading browser, surpassing Microsoft’s Internet Explorer. Chrome currently has a roughly 60 percent market share globally (Netmarketshare, StatCounter). Those margins are slightly less on mobile devices.

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About the author

Greg Sterling
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.

Fuel for your marketing strategy.