MarTech Today: Time’s Viant buys Adelphic, the post-Teradata Aprimo & the first Android Instant Apps
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From Marketing Land: Time’s Viant buys ad tech veteran Adelphic, creating ‘first DSP owned and operated by a people-based marketer’ Jan 24, 2017 by Barry Levine With its database of a billion registered users […]
Barry Levine on January 25, 2017 at 9:00 am | Reading time: 2 minutes
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From Marketing Land:
- Time’s Viant buys ad tech veteran Adelphic, creating ‘first DSP owned and operated by a people-based marketer’
Jan 24, 2017 by Barry Levine
With its database of a billion registered users worldwide, Viant is now ready to challenge the kings of people-based advertising: Google and Facebook. - Aprimo gets back on its feet with first major platform update since Teradata spinoff
Jan 24, 2017 by Barry Levine
The Chicago-based company sees itself as the only standalone, independent, end-to-end provider of marketing operations management. - AOL’s mobile SSP adds self-service capabilities for app developers
Jan 24, 2017 by Ginny Marvin
Mobile publishers can now implement and manage ONE by AOL: Mobile’s SDK for programmatic on their own.
From Marketing Land:
- Google starts releasing live Android Instant Apps
Jan 24, 2017 by Barry Schwartz
BuzzFeed, Wish, Periscope and Viki are the first Android apps released with Android Instant App availability. - Report: By end of 2017 there will be more than 30 million voice assistants in US homes
Jan 23, 2017 by Greg Sterling
Voice app retention turns out to be a bigger problem on intelligent assistant devices than on smartphones
From Around The Web:
- Marketers Want to Start Measuring Emoji Viewability, www.adweek.com
- Whither Web Analytics: A Review of 2016 and What’s to Come, www.webanalyticsworld.net
- Tumblr Adds Snapchat-Like Stickers and Filters for Photos and GIFs, www.adweek.com
- How to Easily Translate Your WordPress Website, www.wpexplorer.com
- 13 Chatbots on Facebook Messenger, for Merchants, www.practicalecommerce.com
- B2B Companies Struggle with Outdated Ecommerce Software, komarketing.com
- Making Responsive HTML Email Coding Easy With MJML, www.smashingmagazine.com
- 4 pressing problems that AI marketing can solve, venturebeat.com
- AI Could Help Community Managers Boost Engagement, www.cmswire.com
- How AI will impact marketing and the customer experience, econsultancy.com
Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.
Related stories
New on MarTech