MarTech Today: The ‘first IP-to-POI’ database, Adobe’s integration of Magento & Facebook’s new Portal video chat devices
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Digital Element launches the ‘first IP-to-Point of Interest’ database Oct 9, 2018 by Barry Levine It’s more granular and reliable than GPS-to-POI, says the Atlanta company. Adobe completes Magento integration, aims […]
Barry Levine on October 10, 2018 at 8:59 am | Reading time: 2 minutes
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- Digital Element launches the ‘first IP-to-Point of Interest’ database
Oct 9, 2018 by Barry Levine
It’s more granular and reliable than GPS-to-POI, says the Atlanta company. - Adobe completes Magento integration, aims to ‘make every moment shoppable’
Oct 9, 2018 by Barry Levine
The integration includes a new Page Builder, Payments and Progressive Web App Studio in Magento, and the ability to access Magento inside Experience Manager. - The role of strategic marketing operations in addressing today’s top 3 CMO challenges
Oct 9, 2018 by Debbie Qaqish
The opportunity has never been higher for marketing operations to step up from being button pushers to strategic contributors and enablers. - How MarTech Today is changing to support you better
Oct 9, 2018 by Henry Powderly
We’re here to help digital marketers, and we take it very seriously.
From Marketing Land:
- What marketers are saying about Facebook’s new Portal video chat devices
Oct 9, 2018 by Robin Kurzer
Some marketers see opportunity — even if they don’t quite know what that is yet. - SMX East kicks off in 2 weeks! Join us for actionable SEO & SEM tactics
Oct 9, 2018 by Marketing Land
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From Around The Web:
- Delta taps customers via Twitter poll to pick in-flight movie features | Delta News Hub, news.delta.com
- CMOs Are Becoming More Tech Focused, eMarketer
- Lack of tech skills could hamper $11.5 in global industry growth, finds Accenture, MarketingTech
- Everything announced at the 2018 Made by Google event, VentureBeat
- Salesforce Acquires Rebel, Maker Of ‘Interactive’ Email Services, Startup World
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Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.