MarTech Today: The ‘first IP-to-POI’ database, Adobe’s integration of Magento & Facebook’s new Portal video chat devices

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

• Digital Element launches the ‘first IP-to-Point of Interest’ database
  Oct 9, 2018 by Barry Levine
  It’s more granular and reliable than GPS-to-POI, says the Atlanta company.
• Adobe completes Magento integration, aims to ‘make every moment shoppable’
  Oct 9, 2018 by Barry Levine
  The integration includes a new Page Builder, Payments and Progressive Web App Studio in Magento, and the ability to access Magento inside Experience Manager.
• The role of strategic marketing operations in addressing today’s top 3 CMO challenges
  Oct 9, 2018 by Debbie Qaqish
  The opportunity has never been higher for marketing operations to step up from being button pushers to strategic contributors and enablers.
• How MarTech Today is changing to support you better
  Oct 9, 2018 by Henry Powderly
  We’re here to help digital marketers, and we take it very seriously.

From Marketing Land:

• What marketers are saying about Facebook’s new Portal video chat devices
  Oct 9, 2018 by Robin Kurzer
  Some marketers see opportunity — even if they don’t quite know what that is yet.
• SMX East kicks off in 2 weeks! Join us for actionable SEO & SEM tactics
  Oct 9, 2018 by Marketing Land
  Attend the search marketing conference programmed by the industry’s leading experts… the editors and contributors at Search Engine Land. Join us at SMX® East October 24-25 in NYC for tactic-rich SEO and SEM sessions, inspirational keynotes, networking, hands-on clinics, and a rewarding conference experience. View rates and register today! Tactics you’ll use to drive traffic, boost […]

From Around The Web:

• Delta taps customers via Twitter poll to pick in-flight movie features | Delta News Hub, news.delta.com
• CMOs Are Becoming More Tech Focused, eMarketer
• Lack of tech skills could hamper $11.5 in global industry growth, finds Accenture, MarketingTech
• Everything announced at the 2018 Made by Google event, VentureBeat
• Salesforce Acquires Rebel, Maker Of ‘Interactive’ Email Services, Startup World

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.