Martech: Martech is Marketing Logo
  • Topics
    Digital Transformation
    Marketing Operations
    Data
    Customer & Digital Experience
    Performance Marketing
    Marketing Management
    Special Reports
    All Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech
    Mission
    Staff
    Newsletter
    Search Engine Land
    Third Door Media

Processing...Please wait.

MarTech » Digital Transformation » MarTech Today: Terminus buys BrightFunnel, CDPs doubled over last year & using machine learning to connect with audiences

MarTech Today: Terminus buys BrightFunnel, CDPs doubled over last year & using machine learning to connect with audiences

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Terminus buys BrightFunnel, adding multichannel analytics to its ABM-targeted ad campaigns Jan 3, 2018 by Barry Levine The purchase is one step in Terminus’s plan to expand beyond display ads. New […]

Barry Levine on January 4, 2018 at 9:00 am

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

  • Terminus buys BrightFunnel, adding multichannel analytics to its ABM-targeted ad campaigns
    Jan 3, 2018 by Barry Levine
    The purchase is one step in Terminus’s plan to expand beyond display ads.
  • New report: Customer Data Platforms doubled over last year
    Jan 3, 2018 by Barry Levine
    The growth is being propelled by CDPs that add customer engagement to their golden record of customer data.
  • Personalization & machine learning in 2018: From comms to content
    Jan 3, 2018 by Blaise Lucey
    Columnist Blaise Lucey discusses how marketers will need to look toward machine learning and data in 2018 to help them connect with their audiences.

From Marketing Land:

  • 18 link resolutions for 2018
    Jan 3, 2018 by Julie Joyce
    Columnist Julie Joyce gives us her list of 18 link resolutions for a wonderful and link-worthy 2018.

From Around The Web:

  • 18 Apps and Tools for Social Media Marketers, Social Media Examiner
  • 3 New Year’s resolutions for your martech stack in 2018, Chief Marketing Technologist
  • Content Modeling: What It is and How to Get Started, CMS Wire
  • Snapchat 101: Why This Social App Is Such A Powerful Marketing Engine, Jeff Bullas

New on MarTech

    AI and machine learning in marketing: Are you deploying the right models? 
    Google, NBCUniversal duking it out to be Netflix adtech provider
    My stack is bigger than your stack, so what?
    ActionIQ rebrands and launches CX Hub
    Old Navy to drop NFTs in July 4th promo update

About The Author

Barry Levine
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

Related Topics

Digital Transformation

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

Protect Your Paid Advertising Spend Against Ad Fraud and Invalid Traffic

Build an Integrated Search Strategy Across Google, Amazon and YouTube

Get a Jumpstart with Google Analytics 4!

See More Webinars
Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

Organic Search Industry Benchmarks

See More Whitepapers

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.