MarTech Today: Terminus buys BrightFunnel, CDPs doubled over last year & using machine learning to connect with audiences
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Terminus buys BrightFunnel, adding multichannel analytics to its ABM-targeted ad campaigns Jan 3, 2018 by Barry Levine The purchase is one step in Terminus’s plan to expand beyond display ads. New […]
Barry Levine on January 4, 2018 at 9:00 am | Reading time: 1 minute
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- Terminus buys BrightFunnel, adding multichannel analytics to its ABM-targeted ad campaigns
Jan 3, 2018 by Barry Levine
The purchase is one step in Terminus’s plan to expand beyond display ads. - New report: Customer Data Platforms doubled over last year
Jan 3, 2018 by Barry Levine
The growth is being propelled by CDPs that add customer engagement to their golden record of customer data. - Personalization & machine learning in 2018: From comms to content
Jan 3, 2018 by Blaise Lucey
Columnist Blaise Lucey discusses how marketers will need to look toward machine learning and data in 2018 to help them connect with their audiences.
From Marketing Land:
- 18 link resolutions for 2018
Jan 3, 2018 by Julie Joyce
Columnist Julie Joyce gives us her list of 18 link resolutions for a wonderful and link-worthy 2018.
From Around The Web:
- 18 Apps and Tools for Social Media Marketers, Social Media Examiner
- 3 New Year’s resolutions for your martech stack in 2018, Chief Marketing Technologist
- Content Modeling: What It is and How to Get Started, CMS Wire
- Snapchat 101: Why This Social App Is Such A Powerful Marketing Engine, Jeff Bullas
Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.
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About the author
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Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.