MarTech Today: Targeting purchase histories, implementing marketing automation & chatbots’ year of growing pains

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Through Affinity Solutions, brands can now target the purchase histories of customers from 4000 banks
  Mar 28, 2017 by Barry Levine
  Today’s launch of its Marketing Cloud makes these histories available for predictive marketing and sales attribution.
• How changes to consumer privacy law might impact marketers and martech
  Mar 28, 2017 by Greg Sterling
  Abdication of consumer privacy protection in Washington could cause states to jump into the fray.
• Marketing automation struggles to reach its full potential
  Mar 28, 2017 by Mary Wallace
  Marketers are rushing to adopt marketing automation platforms, but many are unable to implement it effectively. Columnist Mary Wallace explores the reasons for this.
• The new marketing mindset
  Mar 28, 2017 by Justin Dunham
  Columnist Justin Dunham believes that it’s crucial for marketers to understand and work with digital marketing technology — and that means that in order to get the most out of such tools, we need to develop practices that help us use them effectively.

From Marketing Land:

• Attend SMX Advanced for SEO & SEM tactics that work. Rates increase next week!
  Mar 28, 2017 by Marketing Land
  For the past 10 years, search marketers have purchased every available seat for SMX Advanced. This year will be no different. Don’t miss this once-a-year opportunity to attend the only advanced search marketing conference, June 13-14 in Seattle! SMX Advanced is designed and programmed for advanced search marketers like you.
• SMX West session: Harnessing the power of online reviews
  Mar 28, 2017 by Greg Gifford
  Columnist Greg Gifford recaps a session by Thomas Ballantyne about the value of online reviews, showing why businesses need to start thinking about them if they aren’t already.
• Pay-per-visit mobile ad model uses AI to predict store visitation
  Mar 28, 2017 by Greg Sterling
  Blis will charge marketers only for targeted customers who have gone into a store.
• Facebook brings more Snapchat functionality into its mobile app
  Mar 28, 2017 by Tamar Weinberg
  Facebook has come out with a variety of features to enhance videos and pictures that continue to blur the lines between it and Snapchat.
  
• Inside chatbots’ year of growing pains: ‘We’re at an inflection point’
  Mar 28, 2017 by Tim Peterson
  Chatbots in apps like Facebook’s Messenger and Kik have struggled to live up to the hype, but that might actually help them succeed.

From Around The Web:

• Amazon completes its first public US drone delivery, Retail Dive
• Acxiom and Viant Strengthen Partnership and Integration, Business Wire
• ShopKeep Announces BigCommerce Integration, Business Wire
• Adobe Technology Is Worth the Effort, Marketing Cloud Customers Say, CMS Wire
• How we built our Facebook chatbot: What does it do, and what’s the point?, Econsultancy
• The Difference Between AdTech and MarTech, Digiday
• The Need for MarTech and Business Integration, MarTech Advisor
• Google Home and Wifi arrive in the UK, The Official Google Blog
• With connected devices, a smarter home is just an “Ok Google” away, The Official Google Blog
• Now people can download your app directly from Pinterest, Pinterest for Business
• The winners and losers of Facebook’s dive into header bidding, Digiday

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.