MarTech Today: Taboola’s infinite feed, Google’s Attribution solution & creating the MarTech Landscape

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

• Taboola’s grid of recommended stories is now an infinite, scrolling feed
  May 24, 2017 by Barry Levine
  By adopting a card-based feed of content, ads and video, Taboola is looking to revolutionize its real estate and increase flexibility for publishers.
• Google launches free multichannel, multidevice Attribution solution
  May 24, 2017 by Ginny Marvin
  Multichannel conversion action data can then feed back into Google AdWords and DoubleClick Search to inform bidding decisions.
• MarTech is coming! MarTech is coming! To Boston Oct. 2-4
  May 24, 2017 by Scott Brinker
  Earlier this month, we wrapped up the West Coast edition of MarTech. The conference kicked off with the Stackies, an awards ceremony celebrating exceptional illustrations of marketing technology stacks from companies like Microsoft, Cisco and many more. I also unveiled the 2017 edition of the Marketing Technology Landscape, which now includes a whopping 5,381 solutions, up […]

From Marketing Land:

• Behind the scenes of the Martech 5000 Landscape [Podcast]
  May 24, 2017 by Matt McGee
  In this week’s episode, Scott Brinker and Anand Thaker take us through the process of creating this year’s martech landscape and, more importantly, what it means for the industry.
  

From Around The Web:

• Improving ROI in A/B Testing: the AGILE AB Testing Approach, Analytics-Toolkit.com
• Why AI won’t replace all human data analysts, VentureBeat
• Is It Time for You to Upgrade Your Web Hosting Plan?, Constant Contact
• The Ultimate Guide to WordPress Image Management, WPExplorer
• User-Centered Design: An Introduction, Usability Geek
• 5 Drivers of Personalized Experiences: A Walk Through the AI Food Chain, CMS Wire
• A proposed model for organizing the chaos of marketing technology, Chief Marketing Technologist
• Why Tech Companies Like IBM and Amazon Brand Artificial Intelligence With Human Names, Adweek
• Will Facebook’s ParlAI Make Chatbots Talk Pretty One Day?, CMS Wire

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.