Google launches free multichannel, multidevice Attribution solution

As it did with web analytics in 2005, Google is bringing attribution to the masses with the new free version of Google Attribution.

Announced Tuesday ahead of the annual Google Marketing Next Event, Google Attribution is a simplified reformatting of Adometry, the multi-channel attribution service that Google acquired in 2014 and has woven into its enterprise offerings.

The aim here is to simplify the complex problem of multichannel, multidevice attribution by leveraging data advertisers already have in Google Analytics, AdWords or DoubleClick Search, said Kishore Kanakamedela, ​director of product ​management​ at Google, by phone Monday. Bill Kee, group product manager at Google​, added that Google Attribution is focused on understanding the full customer journey versus being limited to looking at last-click impact.

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Ginny Marvin

Ginny Marvin was formerly Third Door Media’s Editor-in-Chief, running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.