MarTech Today: Swrve adds OTT support, AI-powered market research & pixel tracking’s lifespan

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Swrve adds support for OTT TV apps
  Nov 30, 2017 by Barry Levine
  The expansion of the app-oriented marketing platform highlights OTT’s increasing attractiveness for marketers and Swrve’s continued expansion.
• Faster, cheaper and more efficient: AI-powered market research is here
  Nov 30, 2017 by Robin Kurzer
  Response:now uses machine learning to save companies time and money with automatically produced, actionable research insights.
• Is pixel tracking dead?
  Nov 30, 2017 by Pete Cheyne
  Contributor Pete Cheyne believes it’s time for marketers to move past pixel-based tracking and take control of their data.

From Marketing Land:

• Embedding images in email? Consider these 3 techniques
  Nov 30, 2017 by Scott Heimes
  Embedding images in an email can be tricky. Columnist Scott Heime walks you through three methods email marketers use to help you prepare for potential hurdles.
• Report: Google to reabsorb Nest to better compete with Amazon in smart home market
  Nov 30, 2017 by Greg Sterling
  Nest was acquired in 2014 for $3.2 billion and later became one of the company’s “other bets.”
• Choosing an enterprise SEO platform
  Nov 30, 2017 by Digital Marketing Depot
  With hundreds, thousands, tens of thousands, and even millions of pages, sites, social conversations, images and keywords to manage and optimize, enterprise SEO has become increasingly complicated and time-consuming. Using an enterprise SEO platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns.
  
• What Snapchat’s major redesign and algorithmic feed means for marketers
  Nov 29, 2017 by Tim Peterson
  In a major overhaul, Snapchat will divide the app with friends on one side and everyone else, including brands’ organic Stories, on the other.

From Around The Web:

• Report: High-Tech Marketers Turn to ABM to Meet Rising Customer Demands, KoMarketing
• Small Businesses Prefer Facebook Over Adwords, Search Engine People
• The Era Of Cookieless Targeting, AdExchanger
• What Amazon’s New AR, VR App Builder May Mean for Marketers, CMS Wire

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.