MarTech Today: ‘State of MarTech’ report, presidential candidates on mobile & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Report: More marketers are becoming early adopters of marketing tech, although half can’t keep up with the changes Nov 2, 2016 by Barry Levine The second annual ‘State of Marketing Technology’ […]
Barry Levine on November 3, 2016 at 9:00 am | Reading time: 2 minutes
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- Report: More marketers are becoming early adopters of marketing tech, although half can’t keep up with the changes
Nov 2, 2016 by Barry Levine
The second annual ‘State of Marketing Technology’ report from marketing/PR agency Walker Sands shows that marketers are adapting to the never-ending choice of tools. - Election 2016: Donald Trump and Hillary Clinton are failing at mobile
Nov 2, 2016 by Josh Todd
Columnist Josh Todd reflects on how the US presidential candidates could do a better job of utilizing mobile technology to engage their respective bases.
From Marketing Land:
- SMX East 2016: Satisfying The Need For Speed
Nov 2, 2016 by Eric Enge
Columnist Eric Enge recaps a session at SMX East on the impact of page speed on SEO, presented by former Google Search Quality team member Fili Wiese.
From Around The Web:
- Microsoft Is Challenging Slack With a Chat System Featuring an Army of 85 Bots, www.adweek.com
- Could AI kill off the conversion optimisation consultant?, www.econsultancy.com
- How to Add Avatars to Your WordPress Site with Gravatar, www.wpexplorer.com
- Why Amazon Alexa is so dominant right now, venturebeat.com
- Linkable Networks Introduces Site-to-Store Shopper Attribution Capabilities Inclusive to All Media Types, Retail Chains and Forms of Payment, www.businesswire.com
- Pepperjam and Magento Accelerate Retailers’ eCommerce Business, www.businesswire.com
- ReachLocal Introduces Global Enhancements to its Mobile Reporting App, www.globenewswire.com
- Vungle Introduces Dynamic Templates to Drive Performance for Advertisers, Bolster Revenue Streams, www.prnewswire.com
- WildTangent Utilizes AerServ’s Mobile Mediation Platform for Transparency, Flexibility and True Partnership to Drive Yield, Market Wired
- All the Marketing Tools You Need This Season, www.verticalresponse.com
- Building Blocks: Allen Bonde, SVP of Marketing at Placester Talks Marketing Tech, www.martechadvisor.com
- Marketing to the Machine: How Brands Will Thrive with AI, adage.com
- The Right Account-Based Marketing Technology, blog.marketo.com
Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.
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Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.