MarTech Today: SAP/Gigya’s new consent tool, Forrester on mobile marketing priorities & YouTube’s new features for live video
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: SAP-owned Gigya offers a new GDPR-friendly consent tool Feb 26, 2018 by Barry Levine But that and two other identity/profile tools only apply to known users. Supreme Court to hear case […]
Barry Levine on February 27, 2018 at 9:00 am | Reading time: 1 minute
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- SAP-owned Gigya offers a new GDPR-friendly consent tool
Feb 26, 2018 by Barry Levine
But that and two other identity/profile tools only apply to known users. - Supreme Court to hear case called ‘existential threat’ to cloud computing
Feb 26, 2018 by Greg Sterling
The case involves a lawfully obtained search warrant seeking email data stored on a server outside the US. - Get back to basics: New Forrester report lays out priorities for mobile marketers
Feb 26, 2018 by Robin Kurzer
Marketers are encouraged to shore up their mobile programs and not to be distracted by the “shiny objects” of emerging tech.
From Marketing Land:
- YouTube rolls out new chat replay, automatic captions & more for live streaming videos
Feb 26, 2018 by Amy Gesenhues
YouTube’s live streaming is available to channels with 1,000 or more subscribers.
From Around The Web:
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Contributor
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.